valentines nail polish
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 6% kills the launch gate
Review moat
Great470.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.39avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 41K searches
Growth
Bad-92.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$5.98–$13.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
12
Top-5 brand share
91%
Open market
3%
- beetles Gel Polish45%
- Orly20%
- Nailshion12%
- Nails Inc8%
- RARJSM6%
- modelones5%
- Open — no brand owns it (1 brand, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Easter Nail Polish - Pink Limited Heart Sweetheart Glow Glitter Top Coat 15ml/0.51Fl Oz - Long-Lasting Quick Dry Spring Nail Polish DIY Spring Nails Art Easter Nails Gifts for Her
beetles Gel Polish$7.534.1★906 rev
Orly Nail Polish Crush | Valentines Day Red and Pink Nail Lacquer | Confetti Glitter Top Coat for Nails 0.6 fl oz
Orly$12.284.3★163 rev
Beetles Heart Glitter Top Coat Gel Polish 15ml Clear Shine Pink & Red Heart Shape Gel Soak Off UV No Wipe Gel Top Coat Sparkle Nail Gift for Women
beetles Gel Polish$8.014.4★274 rev
Nailshion Nail Polish Hot Pink Hearts Confetti Regular Nail Polish Quick Air Dry Non-gel Rich in Castor Oil Vegan Cruelty-free Ombre Sparkle Nail Art DIY Home Travel Manicure
Nailshion$7.714.0★282 rev
Nails Inc We Love Pink Kissing In Kensington Rainbow Heart Glossy No Chip Long Lasting Quick Dry Air Dry Professional Manicures & Pedicures Fingernail & Toenail Vegan Nail Polish 0.47 Fl Oz
Nails Inc$7.883.4★58 rev
Newest
by launch dateNailshion Nail Polish Hot Pink Hearts Confetti Regular Nail Polish Quick Air Dry Non-gel Rich in Castor Oil Vegan Cruelty-free Ombre Sparkle Nail Art DIY Home Travel Manicure
Nailshion$7.71282 rev
modelones Heart Glitter Gel Top Coat 15 ML 2 in One No Wipe Clear Gel Nail Polish Red Pink Color Reflective Hearts Sequins Glossy Shine Long Lasting Soak Off Manicure Gift for Women
modelones$8.6047 rev
Beetles Easter Nail Polish - Pink Limited Heart Sweetheart Glow Glitter Top Coat 15ml/0.51Fl Oz - Long-Lasting Quick Dry Spring Nail Polish DIY Spring Nails Art Easter Nails Gifts for Her
beetles Gel Polish$7.53906 rev
Orly Nail Polish Topper Kiss n Tell | Heart & Lips Confetti Top Coat
Orly$12.2513 rev
GELLEN Gel Nail Polish High Glossy Top Coat Gel with Pink & Red Heart Shape Soak Off UV Gel Polish No Wipe Glitter Gel Nail Polish with Stick DIY at Home
GELLEN$5.984 rev
Trending
90-day click momentumNailshion Nail Polish Hot Pink Hearts Confetti Regular Nail Polish Quick Air Dry Non-gel Rich in Castor Oil Vegan Cruelty-free Ombre Sparkle Nail Art DIY Home Travel Manicure
Nailshion$7.714.0★
Orly Nail Polish Crush | Valentines Day Red and Pink Nail Lacquer | Confetti Glitter Top Coat for Nails 0.6 fl oz
Orly$12.284.3★
Beetles Heart Glitter Top Coat Gel Polish 15ml Clear Shine Pink & Red Heart Shape Gel Soak Off UV No Wipe Gel Top Coat Sparkle Nail Gift for Women
beetles Gel Polish$8.014.4★
GELLEN Gel Nail Polish High Glossy Top Coat Gel with Pink & Red Heart Shape Soak Off UV Gel Polish No Wipe Glitter Gel Nail Polish with Stick DIY at Home
GELLEN$5.984.0★
beetles Gel Polish 6Pcs Heart Star Reflective Glitter Gel Top Coat Set Clear Pink Color Pastel Nail Polish No Wipe Top Coat Long Lasting Highly Shine Soak Off Uv Gel Art
beetles Gel Polish$13.984.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -92.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 41.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“Just as described”
“Love this gel is so beautiful and shine”
“It dries super quickly too”
“Worth it”
“Perfection in a bottle with a strong odor”
“This is a really nice polish”
“Cures easily / as expected as well”
“it's great for valentine's day”
“Good size for what you pay”
What buyers complain about
“This polish smells terrible”
“Won't even dry”
“it was near impossible to get them to stick to the nail”
“Too much trouble”
“False advertising”
“I ended up throwing it away because gel kept leaking from the container”
“Doesn't last”
“Even when you do get a heart it looks like a little red glob”
“Product is not good doesent work well”
“Didn't work 4 me”