urea hand cream
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Price range
Okay$7.14–$22.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$95K$95K/yr · 70K searches
Review moat
Bad7,048.37avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
76
Top-5 brand share
84%
Open market
12%
- OUKEYA48%
- Eucerin17%
- La Roche-Posay8%
- RUGBY LABORATORIES6%
- Ebanel5%
- CeraVe4%
- Open — no brand owns it (6 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OUKEYA Urea Cream 40 Percent Foot & Hand Cream for Dry Cracked Urea Lotion for Feet Maximum Strength
OUKEYA$12.634.6★9,970 rev
OUKEYA Urea Cream 40 Percent Tube 3 Oz Foot & Hand Cream for Dry Cracked 40 per Urea Lotion for Feet Maximum Strength
OUKEYA$8.524.6★611 rev
Eucerin Dry Skin Intensive Hand Cream - 5% Urea 75ml
Eucerin$15.154.6★3,824 rev
OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz
OUKEYA$13.494.6★2,588 rev
Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)
RUGBY LABORATORIES$9.934.5★3,067 rev
Newest
by launch date
OUKEYA Urea Cream 40 Percent with 3% Niacinamide Intensive Moisturizer for Extremely Dry Chapped Rough Skin on Hands Feet Elbows & Knees Deep Hydration & Evens Skin Tone 5.29oz
OUKEYA$15.6254 rev
Misoour 25% Urea Hand Cream for Feet with 2% Salicylic Acid & 5% AHA+Aloe Vera Urea Foot Cream for Dry Cracked Hands Heels and Feet Moisturizer and Repair for Rough Skin
Misoour$18.4562 rev
OUKEYA Urea Cream 40 Percent for Feet Maximum Strength Moisturizer Intensive Hydrating Foot Cream for Dry Cracked Skin Softens Rough Heels Knees & Elbows 5.29 oz
OUKEYA$12.97107 rev
Clyecfra 60% Urea Cream with 2% Salicylic Acid Urea Cream 60 Percent for Feet & Hands- Maximum Strength Moisturizer for Rough Dry Thick & Cracked Skin Callus Remover Deep Hydration 150g
Clyecfra$14.201,458 rev
OKeeffes Working Hands Intense Renewal Hand Cream with Urea 3 oz Tube (Pack of 1) Softens & Smooths Extremely Dry Callused Hands
O'Keeffe's$10.50804 rev
Trending
90-day click momentumOKeeffes Working Hands Intense Renewal Hand Cream with Urea 3 oz Tube (Pack of 1) Softens & Smooths Extremely Dry Callused Hands
O'Keeffe's$10.504.6★
OUKEYA Urea Cream 40 Percent with 3% Niacinamide Intensive Moisturizer for Extremely Dry Chapped Rough Skin on Hands Feet Elbows & Knees Deep Hydration & Evens Skin Tone 5.29oz
OUKEYA$15.624.3★
OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz
OUKEYA$13.494.6★
Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)
RUGBY LABORATORIES$9.934.5★
Eucerin Dry Skin Intensive Hand Cream - 5% Urea 75ml
Eucerin$15.154.6★
Demand
Weekly Amazon search volume, last 23 weeks — -12.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for dry heels”
“Goes on smooth”
“Excellent product”
“It works well”
“Great for dry skin”
“For the price”
“Rapidly absorbed”
“Smells fresh”
“As advertised”
“with consistent use, Ive noticed improvement”
What buyers complain about
“Not moisturizing”
“Feels a tad sticky”
“Slight smell”
“No results”
“Expensive”
“Too thick”
“Irritated my skin”
“The texture is very chalky”
“Done kind of residue”
“really do not think it has done anything for my skin”