urea gel
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$24.57avg listing price — sweet spot $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Price range
Great$9.64–$54.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,144.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 35K searches
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
15
Top-5 brand share
93%
Open market
4%
- Generic40%
- GILDEN TREE33%
- OUKEYA9%
- Scientific Solutions Global7%
- Ellocy4%
- Ebanel3%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Urea Gel 42 Percent For Feet Maximum Strength Softens Cracked Heel Calluses & Thick Toenails
GILDEN TREE$15.604.3★5,664 rev
Kera 42 Cream 42% Urea Professional
Generic$54.604.7★66 rev
Cream 42% Urea Professional by Kera
Generic$54.165.0★6 rev
Kera 42 Urea Cream 42% Professional Foot Moisturizer for Dry Cracked Skin Calluses & Rough Heels
Generic$53.094.5★2 rev
Urea 50% Nail Gel - Softens Cracked Heel Calluses & Thick Toenails - Repairs Damaged Yellow Discolored Nails Highly Effective & Quick-Dry Fingernails & Toenail Treatment
Scientific Solutions Global$27.404.2★1,749 rev
Newest
by launch dateCream 42% Urea Professional by Kera
Generic$54.166 rev
42% Urea Cream for Dry & Cracked Skin - Foot & Hand Cream with 2% Salicylic Acid 5% Vitamin E Tea Tree Oil Aloe Vera Shea Butter - Moisturizer & Skin Repair Cream for Feet Maximum Strength
URQT$9.97438 rev
Clyecfra 60% Urea Cream with 2% Salicylic Acid Urea Cream 60 Percent for Feet & Hands- Maximum Strength Moisturizer for Rough Dry Thick & Cracked Skin Callus Remover Deep Hydration 150g
Clyecfra$14.201,458 rev
OUKEYA Urea Cream 42 Percent with 2% Salicylic Acid 3 Oz Foot & Hand Cream for Dry Cracked Heels Deep Moisturizing & Softening Keratin Feet Cream Nourishing Skin Care Lotion for Rough Dry Areas
OUKEYA$9.64162 rev
OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz
OUKEYA$13.492,588 rev
Trending
90-day click momentumKera 42 Urea Cream 42% Professional Foot Moisturizer for Dry Cracked Skin Calluses & Rough Heels
Generic$53.094.5★
OUKEYA Urea Cream 42 Percent with 2% Salicylic Acid 3 Oz Foot & Hand Cream for Dry Cracked Heels Deep Moisturizing & Softening Keratin Feet Cream Nourishing Skin Care Lotion for Rough Dry Areas
OUKEYA$9.644.6★
Cream 42% Urea Professional by Kera
Generic$54.165.0★
Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair
Ebanel$15.704.3★
OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz
OUKEYA$13.494.6★
Demand
Weekly Amazon search volume, last 44 weeks — -14.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and smooth”
“dries quickly”
“It works well”
“Consistent product”
“Good Deal”
“Works as directed”
“It works well for dry skin”
“Smells Wonderful”
“no more dark spots”
“It absorbs well”
What buyers complain about
“Like other folks who purchased recently the product I received was INCREDIBLY sticky”
“I didn't feel more hydration”
“Slight smell”
“not effective”
“This cream is very thick”
“white skin residue”
“The texture is very chalky”
“rash around my neck”
“Waste of money”
“Caused my skin to burn and peel”