urea cream 40 percent for feet
Launch itA $4.5M/yr market growing +13.4% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$4.5M$4.5M/yr · 3.5M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.92avg listing price — sweet spot $15–$100
Price range
Good$8.61–$22.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,515.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
37
Top-5 brand share
81%
Open market
14%
- Ebanel34%
- OUKEYA26%
- VREKEF9%
- Grocerism8%
- La Roche-Posay5%
- Clyecfra4%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair
Ebanel$15.704.3★28,725 rev
OUKEYA Urea Cream 40 Percent Foot & Hand Cream for Dry Cracked Urea Lotion for Feet Maximum Strength
OUKEYA$12.634.6★9,970 rev
Grocerism Urea Cream 40 Percent for Feet with 2% Salicylic Acid 5.29 oz || Foot Cream and Hand Cream Maximum Strength for Dry Rough Callused Skin Exfoliating Moisturizer for Heels Elbows and Knees
Grocerism$11.684.5★9,740 rev
VREKEF Urea Cream 40 Percent with 2 Percent Salicylic Acid Foot & Hand Cream for Dry Cracked Heels Callus Softener for Feet Exfoliating Foot Cream for Rough Thick Skin 5.29 oz
VREKEF$11.374.6★1,212 rev
La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application
La Roche-Posay$22.144.7★3,256 rev
Newest
by launch date
FAMIKYA Urea Cream 40 Percent for Feet Maximum Strength 6 OZ Foot Cream for Dry Cracked Heels Callus Care with 2% Salicylic Acid Moisturizer for Hands Elbows Knees Rough Skin
FAMIKYA$9.6257 rev
60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener -1.41oz
QJCWXIAOX$8.611,038 rev
VREKEF Urea Cream 40 Percent with 2% Salicylic Acid Urea Cream 40 Percent for Feet Maximum Strength Foot & Hand Cream for Dry Cracked Heels Callus Softener for Rough Thick Skin 5.29 oz
VREKEF$9.76497 rev
VREKEF Urea Cream 40 Percent with 2 Percent Salicylic Acid Foot & Hand Cream for Dry Cracked Heels Callus Softener for Feet Exfoliating Foot Cream for Rough Thick Skin 5.29 oz
VREKEF$11.371,212 rev
Clyecfra 60% Urea Cream with 2% Salicylic Acid Urea Cream 60 Percent for Feet & Hands- Maximum Strength Moisturizer for Rough Dry Thick & Cracked Skin Callus Remover Deep Hydration 150g
Clyecfra$14.201,458 rev
Trending
90-day click momentumFAMIKYA Urea Cream 40 Percent for Feet Maximum Strength 6 OZ Foot Cream for Dry Cracked Heels Callus Care with 2% Salicylic Acid Moisturizer for Hands Elbows Knees Rough Skin
FAMIKYA$9.624.8★
OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz
OUKEYA$13.494.6★
Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair
Ebanel$15.704.3★
VREKEF Urea Cream 40 Percent with 2% Salicylic Acid Urea Cream 40 Percent for Feet Maximum Strength Foot & Hand Cream for Dry Cracked Heels Callus Softener for Rough Thick Skin 5.29 oz
VREKEF$9.764.6★
60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener -1.41oz
QJCWXIAOX$8.614.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Goes on smoothly”
“Dries quickly”
“its been really effective”
“Consistent product”
“Great for dry skin”
“Very mild scent”
“Good price”
“Does what it says”
“Easily absorbed”
“with consistent use, Ive noticed improvement”
What buyers complain about
“your skin is sticky”
“However is not the best for moisturizing”
“Did not work”
“Not fragrance free”
“This cream is very thick”
“Skin irritation”
“The texture is very chalky”
“Overpriced”
“white skin residue”
“Caused my skin to burn and peel”