unscented antibacterial soap
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$2.52–$37.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$300K$300K/yr · 279K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad10,890.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
700
Top-5 brand share
89%
Open market
8%
- Dial54%
- Tattoo Goo17%
- Dove10%
- Saniderm4%
- Mad Rabbit4%
- H2Ocean4%
- Open — no brand owns it (5 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dial Antibacterial Defense Foaming Hand Soap + Aloe Fragrance Free 7.5 Fl Oz (Pack of 6) Dermatologist-Tested Hand Wash Gentle on Skin
Dial$20.384.8★3,619 rev
Tattoo Goo Cleansing Soap 3 oz For Piercing & Tattoo Aftercare Hydrates and Cleans Dirt pH Balanced Soap Leaves No Residue No Fragrance Alcohol Laonin or Petroleum Jelly
Tattoo Goo$9.244.7★4,243 rev
Dial Liquid Hand Soap Antibacterial Aloe 11 Fl Oz
Dial$2.724.8★251 rev
Liquid Dial Antimicrobial Liquid Soap 7.5 oz Pump Bottle
Dial$8.814.5★747 rev
Dove Body Wash with Pump Antibacterial For All Skin Types Protects from Dryness 30.6 oz
Dove$10.034.8★5,357 rev
Newest
by launch date
Dial Antibacterial & Sensitive Liquid Hand Soap Refill Hypoallergenic Fragrance Free 52 fl oz (Pack of 3)
Dial$20.3323 rev
H2Ocean Blue Green Foam Soap - Tattoo Aftercare Cleanser Antibacterial Unscented with Aloe Vera Moisturizing Care Safe for All Skin Types No Harsh Chemicals Fragrance Free - 7 oz
H2Ocean$19.955,419 rev
Mad Rabbit Tattoo Aftercare Soap - Tattoo Soap for New Tattoo - Fragrance Free Foam Wash - Unscented Cleaner Made with Clean + Vegan Ingredients 2oz
Mad Rabbit$11.36654 rev
Dial Antibacterial Defense Foaming Hand Soap + Aloe Fragrance Free 7.5 Fl Oz (Pack of 6) Dermatologist-Tested Hand Wash Gentle on Skin
Dial$20.383,619 rev
Plainly Earth Deep Cleansing Hand Soap 64 oz Bulk Refill - Gentle Uncented Moisturizing Liquid Hand Wash for Kitchen and Bathroom
Plainly Earth$28.76202 rev
Trending
90-day click momentumDial Antibacterial & Sensitive Liquid Hand Soap Refill Hypoallergenic Fragrance Free 52 fl oz (Pack of 3)
Dial$20.334.9★
Dial Complete Clean + Gentle Antibacterial Foaming Hand Wash Fragrance Free 7.5 fl oz 8 Count Case
Dial$37.444.8★
H2Ocean Blue Green Foam Soap - Tattoo Aftercare Cleanser Antibacterial Unscented with Aloe Vera Moisturizing Care Safe for All Skin Types No Harsh Chemicals Fragrance Free - 7 oz
H2Ocean$19.954.5★
Dial Liquid Hand Soap Antibacterial Aloe 11 Fl Oz
Dial$2.724.8★
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
Dial$25.874.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Same quality as what you buy in the store”
“Excellent value”
“cleans skin well”
“Goes on smooth”
“very moisturizing”
“As Advertised”
“Cleans well”
“Great for sensitive skin”
“Best lather”
What buyers complain about
“Not fragrance free”
“Irritates skin”
“it was leaking”
“It is not moisturizing”
“More water than anything”
“Overpriced”
“Can be aggravating to sensitive skin”
“All pumps broken”
“doesnt lather well”
“this bottle is tiny”