tortoise nail gel polish
Worth a lookShows low returns (1.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Price range
Great$5.66–$88.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 336K searches
Review moat
Bad4,730.13avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
11
Top-5 brand share
92%
Open market
5%
- Generic45%
- GAOY20%
- MAYCHAO12%
- CANNI9%
- beetles Gel Polish5%
- Double Rhythm4%
- Open — no brand owns it (4 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Xeijayi Jelly Ice Nude Gel Nail Polish (M008)15ml Sheer-to-Buildable Transparent Nude Soak-Off UV/LED Self-Leveling Quick Cure Long-Lasting Gloss Natural French & MLBB Look (0.5 fl oz)
Generic$10.734.6★26 rev
Xeijayi Sheer Nude Pink Jelly Gel Nail Polish 15ml M-007 Soak-Off UV/LED Semi-Permanent Transparent Ice Nude Shade Self-Leveling Quick Cure Long-Lasting Salon-Quality Finish
Generic$10.564.6★26 rev
MAYCHAO 15ML Jelly Sheer Tortoise Gel Nail Polish 1Pc Transparent Hot Cocoa Amber Gel Polish Soak Off UV LED Translucent Nail Polish Nail Art Starter Manicure Salon DIY at Home 0.5 OZ
MAYCHAO$6.914.6★774 rev
CANNI CC3 Jelly Gel Nail Polish Set with Color Card 30Pcs Jelly Pink Gel Polish Nude Brown Color High Gloss Soak Off U V Nail French Nail Manicure Salon DIY
CANNI$74.714.7★1,068 rev
GAOY Jelly Tortoise Brown Gel Nail Polish Set 6 Transparent Colors Dark Red Orange Pumpkin Soak Off UV Light Cure Gel Polish Kit for Salon and Nail Art DIY at Home
GAOY$11.904.4★20,926 rev
Newest
by launch date
Beetles Jelly Tortoise Nail Gel Polish Set| 6 Transparent Summer Colors Brown Amber Orange Caramel Dark Red Pumpkin Sheer Gel Nail Polish|Soak Off UV LED Nail Art DIY Salon at Home Tortoiseshell Jelly
beetles Gel Polish$13.0411,678 rev
Xeijayi -15ml Gel Top Coat Set - Glass Shine & Rubber Top - Soak-Off UV/LED - High-Gloss Finish Strengthening Quick Cure Long-Lasting Chip-Resistant - Professional & DIY Manicure (2 Transparent)
Generic$18.653 rev
XEIJAYI Gel Nail Polish - Pure Black M-050 | High Gloss & Matte Finish | Long-Lasting Soak Off UV/LED Gel | Professional Nail Art Manicure Color 15ml
Generic$10.187 rev
XEIJAYI Pale Pink Gel Nail Polish M109 Nude Soft Milky Pink UV LED Soak Off Gel Long-Lasting Salon Quality Nail Art Color Glossy & Matte Finish 15ml
Generic$10.3626 rev
XEIJAYI-Milky White Gel Polish Series Soak-Off UV/LED Gel | Soft Neutral Shades | Glossy & Matte Finish | 15ml-Sheer-to-Buildable Soak-Off UV/LED Self-Leveling Quick Cure. (Milk White M-002)
Generic$10.416 rev
Trending
90-day click momentum
GAOY 60 Pcs Gel Nail Polish Set 55 Colors All Season Gel Polish Kit Red Nude Black White Pink with 5 Pcs Soak off Base Glossy Matte Glitter Top Coat & Builder for Nail Art DIY Manicure at Home
GAOY$25.694.3★
Beetles Jelly Tortoise Nail Gel Polish Set| 6 Transparent Summer Colors Brown Amber Orange Caramel Dark Red Pumpkin Sheer Gel Nail Polish|Soak Off UV LED Nail Art DIY Salon at Home Tortoiseshell Jelly
beetles Gel Polish$13.044.5★
Xeijayi-15ml No-Wipe Gel Top Coat High Gloss Scratch & Chip Resistant Soak-Off UV/LED Self-Leveling Quick Cure Long-Lasting Mirror Shine Professional & DIY
Generic$12.324.2★
CANNI CC3 Jelly Gel Nail Polish Set with Color Card 30Pcs Jelly Pink Gel Polish Nude Brown Color High Gloss Soak Off U V Nail French Nail Manicure Salon DIY
CANNI$74.714.7★
XEIJAYI-Milky White Gel Polish Series Soak-Off UV/LED Gel | Soft Neutral Shades | Glossy & Matte Finish | 15ml-Sheer-to-Buildable Soak-Off UV/LED Self-Leveling Quick Cure. (Milk White M-002)
Generic$10.414.8★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +19.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Amazing quality”
“Good Value for the Price”
“Perfect application”
“the finish looks very professional”
“Easy to use”
“hold up well”
“have great coverage”
“BUTTERY SMOOTH”
“they are decent sizes”
What buyers complain about
“color is way off”
“Too sheer”
“The quality is horrible, thin”
“tiny”
“12hr later its doesn't stick”
“some nails didnt fully dry”
“Does not last”
“False advertising”
“Had a bad reaction to these”
“Disappointing for the price point”