toes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.00avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$6.43–$36.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Review moat
Bad18,291.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 28K searches
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Open market
0%
- Yoga Trapeze45%
- Yoga Toes42%
- MIND BODHI HEALTH & WELLNESS8%
- NGT new guide steps5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Awesome Toes Spacers & Separators Kit Fast Relief for Hammertoe & Bunions | Includes Toe Stretch Band Individual Toe Spacers & Full Toe Spacers for Walking Running & Yoga Practice | Large
Yoga Trapeze$26.164.2★318 rev
YogaToes Gems for Men Fits Mens Shoe Size 7 & Up. Gel Toe Stretcher & Separator in Metallic Blue. Helps Foot Pain & Boost Athletic Performance!
Yoga Toes$36.844.4★187 rev
YogaToes GEMS: Gel Toe Stretcher & Separator - Americas Choice for Fighting Bunions Hammer Toes (Size Small fits Shoe Sizes W: 7 and Over/M: 7 and Over) Sold as Pair
Yoga Toes$36.654.4★12,658 rev
Mind Bodhi Toe Separators/Toe Spacers - For Men and Women - Large Size Blue
MIND BODHI HEALTH & WELLNESS$9.864.0★48,031 rev
One Pair Yoga Toes Blue Toe Stretcher & Toe Separator Stop Foot Pain and Boost Athletic Performance (Blue)
NGT new guide steps$6.434.3★523 rev
Newest
by launch dateMind Bodhi Toe Separators/Toe Spacers - For Men and Women - Large Size Blue
MIND BODHI HEALTH & WELLNESS$9.8648,031 rev
YogaToes Gems for Men Fits Mens Shoe Size 7 & Up. Gel Toe Stretcher & Separator in Metallic Blue. Helps Foot Pain & Boost Athletic Performance!
Yoga Toes$36.84187 rev
Awesome Toes Spacers & Separators Kit Fast Relief for Hammertoe & Bunions | Includes Toe Stretch Band Individual Toe Spacers & Full Toe Spacers for Walking Running & Yoga Practice | Large
Yoga Trapeze$26.16318 rev
Mind Bodhi Toe Separators/Toe Spacers - For Men and Women - Regular Size Black
MIND BODHI HEALTH & WELLNESS$10.0248,031 rev
One Pair Yoga Toes Blue Toe Stretcher & Toe Separator Stop Foot Pain and Boost Athletic Performance (Blue)
NGT new guide steps$6.43523 rev
Trending
90-day click momentumAwesome Toes Spacers & Separators Kit Fast Relief for Hammertoe & Bunions | Includes Toe Stretch Band Individual Toe Spacers & Full Toe Spacers for Walking Running & Yoga Practice | Large
Yoga Trapeze$26.164.2★
Mind Bodhi Toe Separators/Toe Spacers - For Men and Women - Large Size Blue
MIND BODHI HEALTH & WELLNESS$9.864.0★
One Pair Yoga Toes Blue Toe Stretcher & Toe Separator Stop Foot Pain and Boost Athletic Performance (Blue)
NGT new guide steps$6.434.3★
YogaToes Gems for Men Fits Mens Shoe Size 7 & Up. Gel Toe Stretcher & Separator in Metallic Blue. Helps Foot Pain & Boost Athletic Performance!
Yoga Toes$36.844.4★
Mind Bodhi Toe Separators/Toe Spacers - For Men and Women - Regular Size Black
MIND BODHI HEALTH & WELLNESS$10.024.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Dec · busiest ÷ quietest = 6.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These are comfortable”
“Strong stretch”
“Good fit, worked as advertised”
“Soft and easy to pull off”
“does it well”
“Ease of use”
“As described”
“Excellent product”
“Durable, good quality Fits all toes”
“Worth the money”
What buyers complain about
“Lasted two days and broke”
“They are huge”
“very hard to put on”
“Medium quality”
“Not comfortable”
“They are painful for me to wear”
“Too flimsy and didnt support toes”
“These are expensive”
“The sizing of it on the Amazon web site is not accurate”
“there's barely any stretch with my toes”