thymes frasier fir hand soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Incredible$23.80avg listing price — sweet spot $15–$100
Price range
Great$10.03–$35.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good706avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 12K searches
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
25
Top-5 brand share
100%
Open market
0%
- Thymes92%
- Mrs. MEYER'S5%
- River Birch4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)
Thymes$35.874.6★34 rev
Thymes Hand Wash - 15 Fl Oz - Frasier Fir
Thymes$28.944.9★51 rev
Thymes Hand Wash - Frasier Fir-8.25 Fl Oz
Thymes$15.924.4★60 rev
Thymes Hand Wash - 15 Fl Oz - Frasier Fir
Thymes$28.924.6★2,360 rev
Thymes Foaming Hand Wash with Aloe & Glycerin - Foaming Hand Soap with Pump - Kitchen or Bathroom Decor - Pine Soap with Notes of Crisp Siberian Fir Cedarwood & Sandalwood (Frasier Fir 10.3 fl oz)
Thymes$18.974.5★109 rev
Newest
by launch date
River Birch Fraser Fir Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz
River Birch$27.9268 rev
Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)
Thymes$35.8734 rev
Thymes Hand Wash - 15 Fl Oz - Frasier Fir
Thymes$28.9451 rev
Thymes Foaming Hand Wash with Aloe & Glycerin - Foaming Hand Soap with Pump - Kitchen or Bathroom Decor - Pine Soap with Notes of Crisp Siberian Fir Cedarwood & Sandalwood (Frasier Fir 10.3 fl oz)
Thymes$18.97109 rev
MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle
Mrs. MEYER'S$10.032,260 rev
Trending
90-day click momentumThymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)
Thymes$35.874.6★
River Birch Fraser Fir Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz
River Birch$27.924.3★
MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle
Mrs. MEYER'S$10.034.8★
Thymes Hand Wash - 15 Fl Oz - Frasier Fir
Thymes$28.944.9★
Thymes Hand Wash - Frasier Fir-8.25 Fl Oz
Thymes$15.924.4★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -36.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 41.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent/ Good deal”
“The soap lathers and cleans well and it doesn't leave much of a residue either”
“worth the price for me”
“They had no complaints”
“Gentle on the skin”
“Like a tree and use it in my automated foam dispensers”
“Also a great gift”
“Great soap using just a little to get hands clean”
“the size for price is perfect”
“Great smelling and removes oil and grime from hands”
What buyers complain about
“subtle fir scent”
“It was expensive before I had to buy another dispenser”
“So small”
“Arrived open and leaked everywhere”
“but doesnt help with my dry hands”
“Doesnt work”
“The pump doesnt work”
“Super disappointed with the quality control—I expected better from Thymes”
“I wish it were a tad stronger”
“Defective pump”