swipe
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.10–$28.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,523.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.06avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 67K searches
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
21
Top-5 brand share
77%
Open market
19%
- Young Nails54%
- LNDIEHS10%
- TEOYALL5%
- Makartt4%
- lipetol4%
- BONXAXK4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Young Nails Nail Swipe- Nail Dehydrator Primer for Gel & Acrylic Nail Prep Cleansing Oil/Dust Remover for Gel Nail Polish Acrylic Powder 8 fl oz
Young Nails$15.064.8★2,557 rev
Young Nails Nail Swipe- Nail Dehydrator Primer for Gel & Acrylic Nail Prep Cleansing Oil/Dust Remover for Gel Nail Polish Acrylic Powder 32 fl oz
Young Nails$28.014.8★2,557 rev
LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art
LNDIEHS$4.224.7★558 rev
TEOYALL Lint Free Nail Wipes 400 PCS Non-Woven Fabric Nail Cleaning Pads Pink Lash Extensions Glue Cleaning Wipes Salon Supplies
TEOYALL$5.834.7★2,226 rev
Makartt Disposable Nail Mats 50 Pcs 3-Ply Absorbent Nail Table Pads with PE Backing 18 x 13 Nail Desk Protection for Manicure Pedicure Acrylic Gel Practice Salon & Home DIY (Pink)
Makartt$9.334.8★1,131 rev
Newest
by launch date
720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Remover Wipes No lint Naile Glue Wipes Pads Gel Nail Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art
BONXAXK$4.1049 rev
40pcs Disposable Nail Mats Nail Desk Protection Desk Accessories For Manicure Pedicure Waterproof Easy To Clean Versatile For Salon Nails & Home Diy Nail Art Supplies 13X18Pink
BONXAXK$5.7459 rev
LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art
LNDIEHS$4.22558 rev
400pcs Nail Cotton Pads 1 Pull-Off Pump-Style Bottle Suitable for Nail Care Wipes Nail Cleaning Pads Mascara Extension Glue Cleaning Wipes and Nail Care Product Sets (White and Pink(400 Pcs))
qiqibaobao$5.2331 rev
Disposable Nail Mats 50 Pcs - Salon Paper Towel and Table Cover for Nail Tech - 3 Ply Waterproof Manicure Prep Pads - Acrylic Art Supplies and Accessories (Pink)
PlastCare USA$10.07101 rev
Trending
90-day click momentum720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Remover Wipes No lint Naile Glue Wipes Pads Gel Nail Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art
BONXAXK$4.104.1★
40pcs Disposable Nail Mats Nail Desk Protection Desk Accessories For Manicure Pedicure Waterproof Easy To Clean Versatile For Salon Nails & Home Diy Nail Art Supplies 13X18Pink
BONXAXK$5.744.5★
400pcs Nail Cotton Pads 1 Pull-Off Pump-Style Bottle Suitable for Nail Care Wipes Nail Cleaning Pads Mascara Extension Glue Cleaning Wipes and Nail Care Product Sets (White and Pink(400 Pcs))
qiqibaobao$5.234.7★
LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art
LNDIEHS$4.224.7★
Disposable Nail Mats 50 Pcs - Salon Paper Towel and Table Cover for Nail Tech - 3 Ply Waterproof Manicure Prep Pads - Acrylic Art Supplies and Accessories (Pink)
PlastCare USA$10.074.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 5.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, they are a reliable product and a good value”
“Good value for money”
“Cleanup is super easy”
“Just what I needed”
“Great for many uses”
“The wipes are durable”
“they absorb well”
“dries down nice”
“They are the right size”
“work perfectly to wipe a completed gel nail manicure”
What buyers complain about
“They are bigger”
“Not as thick”
“Arrived and it had leaked all over the bag, I didn't realized it had leaked until I picked it up and then it was a struggle to get the primer off my hands”
“I do not recommend these wipes”
“the bottle was sticky”
“they left behind lots of lint”
“Way overpriced”
“Not absorbent”
“It didnt do anything to the surface of my nails”
“youre not actually able to use it”