swarovski crystals
Worth a lookShows low returns (1.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$4.76–$27.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$319K$319K/yr · 1.1M searches
Review moat
Okay2,616.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
47
Top-5 brand share
56%
Open market
39%
- TINKRSTUFF25%
- BEADSLAND10%
- BELLEBOOST9%
- Hicarer8%
- MYDBUYSOME5%
- JPSOR5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 80 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hicarer 800-Piece Diamond Decorations - Acrylic Diamond Table Scatter Crystals for Vase Fillers Party Decor (Clear 30mm 20mm 12mm 8mm 4mm)
Hicarer$12.774.6★606 rev
34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art
TINKRSTUFF$14.184.8★4,521 rev
MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts Self Adhesive Rhinestone Jewel Stick on Gems Acrylic Bling Heart Stickers Craft Supplies for Kids
MYDBUYSOME$9.434.8★1,806 rev
32000Pcs Resin Rhinestones for Bedazzling Silver Clear Flatback Gems for Diamond Art Crystal Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Nail Art Crafting Clothing Book Makeup
TINKRSTUFF$10.104.7★2,973 rev
22000Pcs Resin Rhinestones for Bedazzling with Tweezers Multicolor 2/3/4mm Rhinestones for Crafting with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art
TINKRSTUFF$13.944.7★2,973 rev
Newest
by launch date
FASHEWELRY 500Pcs 1mm Cubic Zirconia Cabochons Tiny Rhinestone Clear Pointed Back Faceted Crystal Diamante for Nail Art Craft Replacing Jewelry Grade AAA
FASHEWELRY$7.521,099 rev
Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes
Redtwo$11.23291 rev
LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$11.90361 rev
LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$17.79346 rev
Gikboup 3521 Pieces Self Adhesive Jewels for Crafts Gems Stickers for Kids Flat Back Plastic Fake Jewels for Scrapbook Supplies and face gems
Gikboup$6.13101 rev
Trending
90-day click momentumRedtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes
Redtwo$11.234.8★
LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$11.904.7★
LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$17.794.8★
FASHEWELRY 500Pcs 1mm Cubic Zirconia Cabochons Tiny Rhinestone Clear Pointed Back Faceted Crystal Diamante for Nail Art Craft Replacing Jewelry Grade AAA
FASHEWELRY$7.524.4★
0.96LB Glass Beads Vase Filler Aquarium Gravel Decor Flat Glass Marbles Gems Pebbles Fish Tank Rocks Home Decorative Art Craft - Champagne
ginojex$7.784.5★
Demand
Weekly Amazon search volume, last 23 weeks — +4.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome colors”
“Great quality stones for the price”
“Amazing value”
“Great adhesive”
“Easy To Use”
“Beautiful shine”
“As described”
“The sizes are consistent”
“Fun to use”
“Great gift idea”
What buyers complain about
“No adhesive”
“These are large”
“the colors were different”
“THEY STINK”
“Not as described”
“Bad quality”
“Not shiny enough”
“it started spilling everywhere”
“this kit is impossible to use”
“It actually broke after one use I cant believe it”