summer gel polish colors
Worth a lookShows demand growing +286.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+286.9%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Great$3.89–$99.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$128K$128K/yr · 335K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad22,423.1avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
18
Top-5 brand share
90%
Open market
8%
- beetles Gel Polish65%
- VANREESA8%
- GAOY6%
- Born Pretty6%
- modelones4%
- JODSONE3%
- Open — no brand owns it (6 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 73 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Summer Gel Nail Polish Set 36 Colors Neon Pastel Rainbow Bright Gel Polish Kit with Base Coat Glossy Matte Glitter Top Coat Pink Red Yellow Soak Off UV LED DIY Manicure
beetles Gel Polish$24.194.5★27,484 rev
Beetles Summer Gel Polish Set - Rustic Sonata 25 Colors Yellow Orange Blue Pink Bright Gel Polish with Base Coat Glossy & Matte Top Coat DIY Salon Soak Off UV Led Nails 4th of July
beetles Gel Polish$17.124.5★71,212 rev
Beetles Summer Gel Polish Set - 36 Colors Bright Neon Gel Nail Polish Pink Orange Red Green Blue Color Polish with 4Pcs Base Top Coat Soak Off Colorful Collection UV Nail Gel
beetles Gel Polish$24.054.5★65,807 rev
VANREESA 24 Pcs Pastel Gel Nail Polish Set 21 Colors Spring & Summer Gel Polish with Base Coat Glossy & Matte Top Coat Yellow Green Blue Pink Purple Orange Gel Polish Kit Nail Kit Gifts for Women
VANREESA$9.594.3★829 rev
Beetles Summer Gel Polish Set - Fingertip Palette 32 Colors Polish Set with Base Top Coat Pink Red Blue Purple Brown Yellow Green Black White UV LED Lamp Nails Gifts for Women
beetles Gel Polish$21.694.3★25,376 rev
Newest
by launch date
Beetles Summer Gel Polish Set - Hema-Free Summer Garden Collection 30 Colors Neon Bright Blue Purple Colors Polish with Base Top Coat Swatch Card Uv LED Lamp Gel Gifts for Women
beetles Gel Polish$99.29107 rev
Beetles Neon Gel Polish Set - Summer Collection Green Blue Purple 25 Summer Bright Colors Rainbow Gel Polish with Base Glossy Matte Top Coat UV LED Soak Off Gifts for Women 4th of July Nails
beetles Gel Polish$20.0625,376 rev
Beetles Neon Gel Nail Polish - Beetles Summer Voyage Sunstripe Summer Nails 6 Colors Rainbow Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Long-Lasting Manicure Salon for Holiday
beetles Gel Polish$16.28822 rev
Beetles Neon Gel Nail Polish - Dreamy Summer Nails Art 6 Colors Hot Pink Blue Yellow Green Summer Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Art Long-Lasting Manicure Salon
beetles Gel Polish$9.8431,317 rev
Beetles Summer Voyage Neon Gel Nail Polish Set - 9ML 6 Colors Specials Jelly Gel Nail Polish Kit Sheer Gel with Sticker Nail Accessories Soak Off UV Salon DIY at Home Manicure Gift for Women
beetles Gel Polish$17.12822 rev
Trending
90-day click momentum
Beetles Summer Voyage Jelly Gel Nail Polish Set - 9ML 6 Colors Seasalt Holiday Summer Sheer Gel Nail Polish Kit Milky White MInt Green Blue Soak Off UV Salon DIY at Home Manicure Gift for Women
beetles Gel Polish$16.824.4★
Beetles Summer Gel Polish Set - Blooming Dye Colleciton 25 Pastel Bright Colors with Blooming Gel Polish Set 4th of July Nails with Base Top Coat Trendy Colors Uv LED Lamp Salon DIY at Home
beetles Gel Polish$18.084.4★
Modelones Gel Nail Polish Set 6 Colors 2026 Summer Clear Blue Blooming Gel Polish Creamy White Pastel Yellow Pink Orange Nude Jelly Nail Polish W Flower Stickers & Liner Nail Brush LED DIY Gift
modelones$10.944.3★
Beetles Summer Voyage Neon Gel Nail Polish Set - 9ML 6 Colors Specials Jelly Gel Nail Polish Kit Sheer Gel with Sticker Nail Accessories Soak Off UV Salon DIY at Home Manicure Gift for Women
beetles Gel Polish$17.124.4★
Beetles Neon Gel Nail Polish - Beetles Summer Voyage Sunstripe Summer Nails 6 Colors Rainbow Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Long-Lasting Manicure Salon for Holiday
beetles Gel Polish$16.284.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +286.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 29.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Adorable color”
“the quality is consistent every time”
“Worth the money”
“Easy to remove”
“Gorgeous and durable”
“The finish is glossy”
“Easy to apply”
“Shine is great”
“As described”
“Gel nail paint 💅💅💅 This gel nail paint is really high quality”
What buyers complain about
“color is way off”
“Smaller than expected”
“Allergic Reaction”
“Bad quality”
“Not as described”
“Horrible durability”
“Super thick”
“Doesn't Dry”
“Leaked everywhere”
“didnt stick well”