sugar face scrub
Worth a lookShows low returns (0.6%), but a deep review moat (5,724 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Price range
Great$8.58–$45.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$200K$200K/yr · 188K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,723.67avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
560
Top-5 brand share
81%
Open market
14%
- Native36%
- Brooklyn Botany21%
- Shea Moisture14%
- BARE BOTANICS5%
- Naturium5%
- California Naturals5%
- Open — no brand owns it (6 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Native Coconut & Vanilla Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12 oz
Native$9.664.4★434 rev
Brooklyn Botany Brown Sugar Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Acne Fine Lines & Wrinkles Great Gifts For Women & Men - 10 oz
Brooklyn Botany$9.854.2★15,710 rev
Brooklyn Botany Coconut Milk Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Stretch Marks Fine Lines Wrinkles - Great Gifts for Women & Men - 10 oz
Brooklyn Botany$9.834.1★3,519 rev
Native Sweet Peach & Nectar Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12oz
Native$9.104.4★434 rev
SheaMoisture Shea Sugar Body Scrub For Glowing Radiance Coconut Hibiscus Glowing Radiance Body Scrub With 24h Shea Moisture Nutrients 12 oz
Shea Moisture$8.584.2★773 rev
Newest
by launch date
California Naturals Exfoliating Body Scrub with Coconut Oil Sugar and Vitamin C Naturally Scented with Toasted Coconut 14.5 oz
California Naturals$29.7443 rev
Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz
Naturium$19.18137 rev
Native Coconut & Vanilla Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12 oz
Native$9.66434 rev
Native Sweet Peach & Nectar Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12oz
Native$9.10434 rev
SheaMoisture Shea Sugar Body Scrub For Glowing Radiance Coconut Hibiscus Glowing Radiance Body Scrub With 24h Shea Moisture Nutrients 12 oz
Shea Moisture$8.58773 rev
Trending
90-day click momentumCalifornia Naturals Exfoliating Body Scrub with Coconut Oil Sugar and Vitamin C Naturally Scented with Toasted Coconut 14.5 oz
California Naturals$29.744.6★
Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz
Naturium$19.184.7★
Native Coconut & Vanilla Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12 oz
Native$9.664.4★
Native Sweet Peach & Nectar Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12oz
Native$9.104.4★
Brown Sugar & Arabica Coffee Body Scrub Natural Exfoliating Scrub for Smooth Glowing Skin Hydrating & Cellulite-Reducing Paraben-Free Spa-Quality
Essentially KateS$8.634.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING SMELL”
“leaves skin soft”
“cleans well”
“This is a solid product overall”
“it helps to moisturize”
“Good on dry skin”
“Great purchase for my skin”
“Reasonable price”
“It definitely gives a good scrub and does the job of cleaning and smoothing things over”
“the consistency is nice”
What buyers complain about
“Bad smell”
“It is dry”
“This container was very large”
“Allergic reaction”
“It was incredibly coarse”
“Mucho messy”
“A little more oily than expected”
“Not worth it”
“Quality control fail”
“But this product gives me tiny little scratches on my skin that burn”