Skip to content
54

sticky dates lush shower gel

Worth a look

Shows a $5.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 98Growth 18Conversion 52Competition 65Returns 88Price range 82Avg price 95Brand share 0Review moat 24Quality gap 33

Market size

Incredible$5.4M

$5.4M/yr · 3.8M searches

Avg price

Incredible$33.26

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 6% kills the launch gate

Price range

Great$10.51–$111.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,017.58

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

11

Top-5 brand share

100%

Open market

0%

  • L'OCCITANE99%
  • La Chatelaine1%
  • Salt & Stone1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$161K6%$322K9%$483K12%$643K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -14.1% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell34%

“great fragrance”

Soft Feel12%

“makes my skin so soft”

Moist/Dry11%

“Great moisturizer”

Quality-Overall9%

“Great beauty product”

Value For Money3%

“Worth it”

Suitability Dry Skin2%

“it did not dry my skin out”

Absorbency2%

“Absorbs beautifully”

Lather2%

“This is the best shower oil on the market for its wonderful heated lather”

Oily/Greasy2%

“Its non greasy, smells fresh”

Texture/Consistency-Overall1%

“The texture is rich”

What buyers complain about

Smell30%

“Disgusting smell”

Value For Money13%

“A little expensive”

Moist/Dry6%

“Not moisturizing”

Size-Overall4%

“the bottle looks smaller than expected”

Product Condition3%

“The product seemed to be used already”

Allergies3%

“my chest, throat & arms all broke out in this awful, itchy rash”

Oily/Greasy2%

“Greasy”

Advertised Vs Actual Product2%

“inaccurate description”

Lather1%

“Doesnt lather properly”

Ease Of Use1%

“which made it very difficult to apply”

Top return reasons

Smell42%
Size-Overall12%
Advertised Vs Actual Product9%
Product Condition7%
Value For Money7%
Moist/Dry4%
Oily/Greasy3%
Defective Material/Parts3%
Functionality-Overall2%
Texture/Consistency-Overall1%