Skip to content
51

solid nail glue gel

Worth a look

Shows low returns (0.9%), but soft demand (-3.3% this quarter) keeps it on the watch list.

Market size 53Growth 23Conversion 61Competition 54Returns 95Price range 48Avg price 40Brand share 27Review moat 24Quality gap 80

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Good$352K

$352K/yr · 619K searches

Price range

Okay$5.50–$23.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.80

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,659.48

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

11

Top-5 brand share

89%

Open market

5%

  • AILLSA32%
  • beetles Gel Polish28%
  • UNA GELLA11%
  • Makartt11%
  • modelones7%
  • CurvLife6%
  • Open — no brand owns it (3 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$35K20%$70K30%$106K40%$141K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 3.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness50%

“Great adhesive”

Durability8%

“Easy and durable”

Ease Of Use8%

“Easy for beginners”

Quality-Overall6%

“The quality feels reliable”

Ease Of Application4%

“ease of application”

Value For Money3%

“Good value for money”

Efficiency2%

“Very effective”

Moist/Dry1%

“Dries quickly”

Advertised Vs Actual Product1%

“as advertised”

Thickness1%

“the thickness makes it easy to apply”

What buyers complain about

Adhesion/Stickiness26%

“Glue does not work”

Durability14%

“breaks easily”

Functionality-Overall8%

“does not work properly”

Ease Of Use5%

“Difficult to remove”

Value For Money3%

“Not worth the price”

Allergies3%

“Severe allergic reaction”

Size-Overall3%

“Product is small”

Moist/Dry2%

“its difficult to dry”

Quality-Overall2%

“Not good quality”

Strength2%

“Not as strong as says”

Top return reasons

Adhesion/Stickiness53%
Functionality-Overall14%
Advertised Vs Actual Product5%
Defective Material/Parts4%
Size-Overall3%
Durability3%
Value For Money3%
Moist/Dry2%
Leak-Proof2%
Ease Of Use1%