soft gel
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.39–$26.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$222K$222K/yr · 308K searches
Avg price
Okay$10.57avg listing price — sweet spot $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,592.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
38
Top-5 brand share
99%
Open market
0%
- UNA GELLA87%
- beetles Gel Polish5%
- APRÉS4%
- IBD2%
- GAOY2%
- modelones1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UNA GELLA Gel Nail Glue Solid Nails Gl ue Gel 40g Lamp Curing Needed Soak Off G LUE Strong Nail G LUE G el for Acrylic Fake Nails Tips Extension Press On Nails for Gelly Tips
UNA GELLA$10.434.5★22,405 rev
UNA GELLA Solid Nail Glue Gel 15ml Lamp Curing Needed Solid Soak Off U V/LED Lamp Required Super Strong Glue for Fake Acrylic Soft Gel Nail Tips Press On Nails Art Extension
UNA GELLA$9.114.4★25,877 rev
UNA GELLA Nail Glue Strong Gel No U V 15g*2pcs Nail Glue for Press Ons No Lamp Needed Quick Dry Semi Solid Nail G LUE Super Strong Gel glue for Nails Long Lasting Extension DIY Kit
UNA GELLA$8.364.5★3,333 rev
UNA GELLA 6 in 1 Gel Nail Glue for Clear Acrylic Nails Tips 15ml U V Nail Glue Long Lasting Super Strong Brush for Base Coat Clear Fake Nails and Soft Gel Tips Lamp Curing Required
UNA GELLA$7.934.5★4,645 rev
UNA GELLA Super Strong Nail Glue for Press On Nails: 20g Solid Gel Nail Glue No Lamp Need Fast-Curing Long Lasting Hold DIY Home Salon for Press On False Acrylic Nails No U/V Cure
UNA GELLA$8.864.4★3,853 rev
Newest
by launch date
UNA GELLA 2Pcs x 25g Solid Nail Glue Gel U V/LED Light Cured Gel Nail Glue for Nail Tips Strong Long-Lasting Hold Easy to Buff & Soak Off for Nails Extensions Not for Press-On Nails
UNA GELLA$10.5963 rev
UNA GELLA Nail Glue Strong Gel No U V 15g*2pcs Nail Glue for Press Ons No Lamp Needed Quick Dry Semi Solid Nail G LUE Super Strong Gel glue for Nails Long Lasting Extension DIY Kit
UNA GELLA$8.363,333 rev
UNA GELLA 9 in 1 Gel Nail Glue for Clear Acrylic Nails Tips 2Pcs 10ml Long Lasting Super Strong Brush on Nail Gel Glue for False Press on Nails Tips Base Blooming Gel U V Light Required
UNA GELLA$9.5625,877 rev
UNA GELLA 9 in 1 Gel Nail Glue U V Super Hold for Gel Nails Tips 10ml Brush On Nail Glue for Light-Color Press On Nails Rhinestones Base coat Blooming Art Acrylic Tips Lamp Cured Needed
UNA GELLA$7.385,075 rev
UNA GELLA Super Strong Nail Glue: 2Pcs*10ml Semi Solid Nail Glue for Press Ons No Lamp Needed 10s Quick Drying Solid Nail G lue Gel Upgraded for Acrylic Fake Nails Extension Long Lasting
UNA GELLA$8.40244 rev
Trending
90-day click momentumUNA GELLA 2Pcs x 25g Solid Nail Glue Gel U V/LED Light Cured Gel Nail Glue for Nail Tips Strong Long-Lasting Hold Easy to Buff & Soak Off for Nails Extensions Not for Press-On Nails
UNA GELLA$10.594.7★
UNA GELLA Super Strong Nail Glue: 2Pcs*10ml Semi Solid Nail Glue for Press Ons No Lamp Needed 10s Quick Drying Solid Nail G lue Gel Upgraded for Acrylic Fake Nails Extension Long Lasting
UNA GELLA$8.404.4★
UNA GELLA 9 in 1 Gel Nail Glue for Clear Acrylic Nails Tips 2Pcs 10ml Long Lasting Super Strong Brush on Nail Gel Glue for False Press on Nails Tips Base Blooming Gel U V Light Required
UNA GELLA$9.564.4★
UNA GELLA Nail Glue Strong Gel No U V 15g*2pcs Nail Glue for Press Ons No Lamp Needed Quick Dry Semi Solid Nail G LUE Super Strong Gel glue for Nails Long Lasting Extension DIY Kit
UNA GELLA$8.364.5★
UNA GELLA 9 in 1 Gel Nail Glue U V Super Hold for Gel Nails Tips 10ml Brush On Nail Glue for Light-Color Press On Nails Rhinestones Base coat Blooming Art Acrylic Tips Lamp Cured Needed
UNA GELLA$7.384.3★
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +1.7% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Really sticks”
“Amazing quality”
“Easy Application”
“No breakage”
“MUCH less expensive”
“Application is easy”
“It works great”
“What I like the most is that it adds just the right amount of thickness without looking bulky”
“as advertised”
“These colors are vibrant”
What buyers complain about
“Glue does not work”
“Breaks easily”
“does not work as described”
“Sizes Too Small”
“EXTREMELY HARD TO GET OFF”
“Severe allergic reaction”
“Arrived too thick”
“Not worth the price”
“Dried”
“Not good quality”