soap sheets
Skip itPrices mostly outside the sweet spot ($5.07–$14.16) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Market size
Good$308K$308K/yr · 717K searches
Review moat
Good1,475.72avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.58avg listing price — sweet spot $15–$100
Price range
Bad$5.07–$14.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
138
Top-5 brand share
80%
Open market
14%
- FOMIN34%
- Juroicessry16%
- HongyiTime14%
- RAQEHO9%
- Iensen7%
- BAIKAFU6%
- Open — no brand owns it (8 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FOMIN - Paper Soap Sheets for Hand Washing - (300 Sheets) Orange Tea Tree Lavender Portable Travel Soap Sheets Dissolvable Camping Mini Soap Portable Hand Soap Sheet
FOMIN$10.534.6★5,424 rev
Juroicessry Disposable Soap Sheets Paper 5 Boxes Hand Cleaner Fragrance Mini Soap Paper for school Indoor Outdoor Travel Camping HikingPaper SoapTravel Soap Foot and Hand Care
Juroicessry$5.644.4★706 rev
HongyiTime 2 Boxs (100 Sheets) Hand Washing Soap Sheets for Outdoor Travel Portable Camping Hand Soap Hiking Washing Hand Bath Paper Soap for Travel BBQ Party School Girls
HongyiTime$5.974.6★2,779 rev
RAQEHO 300 Paper Soap Sheets for Travel - 6packs Travel Size Foaming Hand Soap Sheets Refills with 1 Portable Box for Hand Washing Disposable Scented Mini Flakes Traveling Camping Hiking Essentials
RAQEHO$5.754.3★216 rev
Iensen 300pcs Portable Hand Washing Soap Sheets Scented Mini Soap Sheets Disposable Soluble Soap for Outdoor Travel Camping Hiking (Mix)
Iensen$7.734.6★709 rev
Newest
by launch date
Japanese Paper Soap Sheets for Hand Washing - 300 Sheets - Made in Japan Portable Travel Soap Dissolvable Mini Soap Sheets for Camping Hiking Travel Essentials - GreenTea BlackCharcoal WhiteMint
なごみ工房$9.7131 rev
Roame Portable Soap Sheets for Traveling Ultra-Thin Soap for Hand Hygiene Dissolvable Water-Activated & Compact Cruelty-Free Use in Travel Kits Camping Essentials & On-the-Go Use 50 Pack
Roame$14.1660 rev
FOMIN - Paper Soap Sheets for Traveling - 100 Unscented Portable Camping Soap Sheets for Travel in Tin - Dissolvable Mini Portable Travel Soap Sheet for Hand Washing
FOMIN$9.23470 rev
RAQEHO 300 Paper Soap Sheets for Travel - 6packs Travel Size Foaming Hand Soap Sheets Refills with 1 Portable Box for Hand Washing Disposable Scented Mini Flakes Traveling Camping Hiking Essentials
RAQEHO$5.75216 rev
ZGLUZP 5 Boxes Colorful Disposable Soap Paper Hand Cleaner Fragrance Mini Color for school Indoor Outdoor Travel Camping HikingPaper SoapTravel Foot Hand Care
ZGLUZP$5.13246 rev
Trending
90-day click momentumJapanese Paper Soap Sheets for Hand Washing - 300 Sheets - Made in Japan Portable Travel Soap Dissolvable Mini Soap Sheets for Camping Hiking Travel Essentials - GreenTea BlackCharcoal WhiteMint
なごみ工房$9.714.7★
Roame Portable Soap Sheets for Traveling Ultra-Thin Soap for Hand Hygiene Dissolvable Water-Activated & Compact Cruelty-Free Use in Travel Kits Camping Essentials & On-the-Go Use 50 Pack
Roame$14.164.6★
FOMIN - Paper Soap Sheets for Traveling - 100 Unscented Portable Camping Soap Sheets for Travel in Tin - Dissolvable Mini Portable Travel Soap Sheet for Hand Washing
FOMIN$9.234.6★
RAQEHO 300 Paper Soap Sheets for Travel - 6packs Travel Size Foaming Hand Soap Sheets Refills with 1 Portable Box for Hand Washing Disposable Scented Mini Flakes Traveling Camping Hiking Essentials
RAQEHO$5.754.3★
TECHPLUS Paper Soap Sheets Travel Soap 3 Boxes150 sheets Hand Washing - Disposable Scented Bath Slice for Outdoor Indoor Camping Hiking
TECHPLUS$9.884.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.5% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These are very convenient to have”
“Nice scent”
“Excellent product”
“a little water cleans great”
“creates a good amount of lather”
“They are the perfect size”
“Works as advertised”
“Good value for the money as they worked good”
“The packets are compact”
“These soaps work pretty good”
What buyers complain about
“the smell is too strong for me”
“Very misleading product”
“These sheets are small”
“itchy hands because the soap at their workplace is not good”
“just not a heavy-duty clean”
“its make hands dry”
“The thickness is too much”
“be hard to get off unless you use a lot of water”
“Waste of money”
“did not work”