soap for soap dispenser
Worth a lookShows searches that convert (23.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 814K searches
Price range
Great$3.96–$58.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.83avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,286.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
412
Top-5 brand share
100%
Open market
0%
- Softsoap88%
- Amazon Basics10%
- Mrs. MEYER'S1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Softsoap Aquarium Liquid Hand Soap Kitchen and Bathroom Hand Soap 50 fl oz Refill
Softsoap$5.414.8★6,815 rev
Softsoap Antibacterial Refill 50oz Crisp Clean Scent
Softsoap$4.964.6★21,276 rev
Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill
Softsoap$5.474.6★21,276 rev
Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce
Softsoap$5.254.6★21,276 rev
Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.774.8★64 rev
Newest
by launch dateSoftsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.7764 rev
Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill
Softsoap$5.94248 rev
Softsoap Juicy Peach Liquid Hand Soap Kitchen and Bathroom Hand Soap Rich Fruity Scent 50 fl oz Refill Bottle
Softsoap$5.7821,276 rev
Softsoap Antibacterial Refill 50oz Crisp Clean Scent
Softsoap$4.9621,276 rev
Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon
Softsoap$17.822,922 rev
Trending
90-day click momentumSoftsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.774.8★
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)
Amazon Basics$7.574.6★
Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill
Softsoap$5.944.7★
Softsoap Soothing Clean Liquid Hand Soap Refill Aloe Vera Scent 1 Gallon (201900) (792739)
Softsoap$23.404.7★
Softsoap ANTIBACTERIAL FRESH CITRUS 50OZ
Softsoap$5.954.6★
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -6.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Money well spent”
“Excellent Quality”
“Good and soft”
“Great cleanser”
“Clean and fresh”
“As described”
“The soap is easy to dispense”
“Great soap for foamers”
“It doesnt dry out my skin”
What buyers complain about
“Like water”
“Disgusting smell”
“No lather”
“Just a little thicker than water”
“Not worth it”
“Small bottle”
“Irritates skin”
“but doesn't clean very well”
“- the soap leaks out of the side”
“lts not the best for moisturizing”