soak off gel polish remover
Skip itPrices mostly outside the sweet spot ($4.89–$12.66) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Bad$8.69avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad14,476.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 87K searches
Price range
Bad$4.89–$12.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
18
Top-5 brand share
78%
Open market
18%
- Onyx Professional38%
- JODSONE18%
- Fandamei11%
- Pronto5%
- Glamonade5%
- LOUINSTIC4%
- Open — no brand owns it (7 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Onyx Professional Coconut Scented Nail Polish Remover with Nail File 16 oz Maximum Strength Soak Off Gel Polish Remover Vitamin E & Grape Seed Oil Enriched Nourishing Formula
Onyx Professional$12.664.6★22,756 rev
JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
JODSONE$5.804.2★6,301 rev
FANDAMEI Nail Polish Gel Remover Tools Kit with Nail Clips 100ml Nail Polish Remover Bottle 500 Nail Remover Cotton Pad Nail Brush Cuticle Pusher/Peeler 100/180 Nail File Buffer Block
Fandamei$8.534.3★9,930 rev
Glamonade Acetone Nail Polish Remover: Professional Gel Polish Remover for Nails - Gel Nail Polish Remover for Removal of Gel/Glue/Artificial nail - with Grape Seed Oil for Gentle Removal(8 Fl Oz)
Glamonade$8.124.4★822 rev
Gel Nail Polish Remover Gel Remover for Nails No Need to Soak or Wrap Quickly Remove Nail Polish in 2-5 Minutes Professional Nail Remover Kit
LOUINSTIC$9.424.3★4,746 rev
Newest
by launch date
Pronto Quick Peel Off Gel Nail Polish Remover - Fast Acting No Soaking Salon Quality for Nail Glue & Polish Removal - Easy Peel Off Magic in 3-5 Minutes Friendly Formula for Salon-Quality Results
Pronto$9.7455,486 rev
Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish
Onyx Professional$8.7222,756 rev
Gel Nail Polish Remover (2pcs) Gel Polish Remover for Nails No Need for Foil Quick & Easy Polish Remover In 2-3 Minutes No Need Soaking Or Wrapping-15ml
NIFEISHI$9.591,353 rev
TsMADDTs Gel Nail Polish Remover Tools Kit with 540 Lint Free Wipes 10 Soak Off Clips 100ml Nail Polish Remover Bottle Cuticle Pusher/Peeler File Buffer Block
TsMADDTs$8.05335 rev
100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural Gel Acrylic shellac and Glitter Nails | 8 Fl oz
C CARE$6.394,026 rev
Trending
90-day click momentumPronto Quick Peel Off Gel Nail Polish Remover - Fast Acting No Soaking Salon Quality for Nail Glue & Polish Removal - Easy Peel Off Magic in 3-5 Minutes Friendly Formula for Salon-Quality Results
Pronto$9.744.5★
Gel Nail Polish Remover (2pcs) Gel Polish Remover for Nails No Need for Foil Quick & Easy Polish Remover In 2-3 Minutes No Need Soaking Or Wrapping-15ml
NIFEISHI$9.594.2★
Teenitor 10Pcs Nail Soaking Bowl Kit 2 Soak Off Bowl Nail Soaking Bowl Acetone Proof Soak Off Gel Polish Remover Bowl Manicure Bowl Cuticle Peeler Scraper Cuticle Oil Nail File and Buffer Nail Brush
Teenitor$9.534.7★
MIILYE Nail Polish Remover Foil Wraps for Acrylic/Dip Powder/UV/Gel/Polish Varnish Soak-off Removal with Pre-attached Lint Free Pad (100x Gel Nail Polish Remover Wraps)
MIILYE$7.884.4★
JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
JODSONE$5.804.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It does its job well”
“Excellent product”
“Was very easy to manage”
“As advertised”
“It cleans up”
“Great value”
“not messy no strong odor”
“This the absolutely best quick way to remove gel polish”
“It does work”
“Works great for dissolving and removing glues and adhesives”
What buyers complain about
“Not effective”
“Burns my skin”
“Extreme Skin Irritation”
“It leaks”
“Waste of money”
“They were way too long”
“Did not like the smell”
“It's not very clean”
“immediately started burning”
“it is nearly impossible to get off”