soak off
Skip itA deep review moat (9,009 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Price range
Good$4.89–$37.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Bad$99K$99K/yr · 170K searches
Review moat
Bad9,009.11avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
19
Top-5 brand share
69%
Open market
26%
- Onyx Professional31%
- Teenitor12%
- Fandamei12%
- Yokilly7%
- C CARE6%
- HiMo5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Onyx Professional Coconut Scented Nail Polish Remover with Nail File 16 oz Maximum Strength Soak Off Gel Polish Remover Vitamin E & Grape Seed Oil Enriched Nourishing Formula
Onyx Professional$12.664.6★22,756 rev
Teenitor 10Pcs Nail Soaking Bowl Kit 2 Soak Off Bowl Nail Soaking Bowl Acetone Proof Soak Off Gel Polish Remover Bowl Manicure Bowl Cuticle Peeler Scraper Cuticle Oil Nail File and Buffer Nail Brush
Teenitor$9.534.7★943 rev
FANDAMEI Nail Polish Gel Remover Tools Kit with Nail Clips 100ml Nail Polish Remover Bottle 500 Nail Remover Cotton Pad Nail Brush Cuticle Pusher/Peeler 100/180 Nail File Buffer Block
Fandamei$8.534.3★9,930 rev
100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural Gel Acrylic shellac and Glitter Nails | 8 Fl oz
C CARE$6.394.6★4,026 rev
HiMo 10PC Plastic Acrylic Nail Art Soak Off Cap Clip UV Gel Polish Remover Wrap Tool (Pink)
HiMo$4.894.4★29,428 rev
Newest
by launch date
UNA GELLA Press On Nail Glue Remover Built-in-crowbar 30ML Acetone-Free Gentle Soak Off Gel Nail Glue Polish Remover for Nail Tip Adhesive Glue Easily Home DIY Not for U/V Nail Polish
UNA GELLA$9.283,853 rev
FANDAMEI Gel Nail Polish Remover Tools Kit with Nail Soak Off Clips Lint Free Nail Wipes Polish Remover Bottle Cuticle Nippers Pusher Peeler. Cuticle Oil. Nail Files and Buffers Nail Removal Kit
Fandamei$9.21174 rev
Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish
Onyx Professional$8.7222,756 rev
TsMADDTs 12 pcs Nail Soaking Bowl Acetone Gel Polish Remover Kit with 2 pcs Soak Off Bowls Manicure Bowls for Hands Cuticle Remover Tools Cuticle Oil Files Buffers Brush Dip Removal Kit
TsMADDTs$9.03304 rev
TsMADDTs Gel Nail Polish Remover Tools Kit with 540 Lint Free Wipes 10 Soak Off Clips 100ml Nail Polish Remover Bottle Cuticle Pusher/Peeler File Buffer Block
TsMADDTs$8.05335 rev
Trending
90-day click momentumUNA GELLA Press On Nail Glue Remover Built-in-crowbar 30ML Acetone-Free Gentle Soak Off Gel Nail Glue Polish Remover for Nail Tip Adhesive Glue Easily Home DIY Not for U/V Nail Polish
UNA GELLA$9.284.4★
MIILYE Nail Polish Remover Foil Wraps for Acrylic/Dip Powder/UV/Gel/Polish Varnish Soak-off Removal with Pre-attached Lint Free Pad (100x Gel Nail Polish Remover Wraps)
MIILYE$7.884.4★
FANDAMEI Gel Nail Polish Remover Tools Kit with Nail Soak Off Clips Lint Free Nail Wipes Polish Remover Bottle Cuticle Nippers Pusher Peeler. Cuticle Oil. Nail Files and Buffers Nail Removal Kit
Fandamei$9.214.6★
Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish
Onyx Professional$8.724.6★
Onyx Professional Coconut Scented Nail Polish Remover with Nail File 16 oz Maximum Strength Soak Off Gel Polish Remover Vitamin E & Grape Seed Oil Enriched Nourishing Formula
Onyx Professional$12.664.6★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +2.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It does its job well”
“Excellent product”
“Easy Off”
“As advertised”
“It cleans up”
“Great value for the money”
“not messy no strong odor”
“Works good removes polish”
“Effective for Nail Glue”
“It does work”
What buyers complain about
“Did not work as expected”
“Also, it does burn if it touches my skin”
“It leaks”
“They were way too long”
“Waste of money”
“Burning sensation on skin”
“Strong smell”
“Impossible to Clean”
“it is nearly impossible to get off”
“Better Quality Control Needed”