skinfix eczema
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$27.88avg listing price — sweet spot $15–$100
Price range
Great$12.55–$50.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,503.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-38.7%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 16K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
35
Top-5 brand share
100%
Open market
0%
- Skinfix88%
- La Roche-Posay6%
- Eucerin2%
- Eau Thermale Avène2%
- SkinSmart Antimicrobial2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skinfix Hand Relief Cream - 3 fl oz - Reduces Visible Redness Stinging & Cracking for Dry Sensitive Skin - Accepted by the National Eczema Association - Fragrance Free - Vegan Cruelty Free
Skinfix$23.354.4★111 rev
Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association
Skinfix$42.573.8★62 rev
Skinfix Pre-Biotic Face + Body Foaming Oil Cleanser - 5 fl oz - Hydrates Calms with Colloidal Oatmeal Triple Lipid Complex & Coconut - Accepted by the National Eczema Association - Cruelty Free
Skinfix$27.004.2★16 rev
La Roche-Posay Lipikar Soothing Relief Eczema Cream Face and Body Lotion For Eczema and Sensitive Dry Skin Moisturizer with Colloidal Oatmeal to Relieve Irritation
La Roche-Posay$16.114.7★5,737 rev
Skinfix Triple Lipid-Peptide Cream - 1.7 oz - Rich Face Moisturizer with Hyaluronic Acid - Hydrates & Restores Dry Sensitive Skin - Non-Comedogenic Fragrance Free Vegan Cruelty Free
Skinfix$50.064.5★1,117 rev
Newest
by launch dateSkinfix Pre-Biotic Face + Body Foaming Oil Cleanser - 5 fl oz - Hydrates Calms with Colloidal Oatmeal Triple Lipid Complex & Coconut - Accepted by the National Eczema Association - Cruelty Free
Skinfix$27.0016 rev
Skinfix Hand Relief Cream - 3 fl oz - Reduces Visible Redness Stinging & Cracking for Dry Sensitive Skin - Accepted by the National Eczema Association - Fragrance Free - Vegan Cruelty Free
Skinfix$23.35111 rev
Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association
Skinfix$42.5762 rev
Skinfix Triple Lipid-Peptide Cream - 1.7 oz - Rich Face Moisturizer with Hyaluronic Acid - Hydrates & Restores Dry Sensitive Skin - Non-Comedogenic Fragrance Free Vegan Cruelty Free
Skinfix$50.061,117 rev
La Roche-Posay Lipikar Soothing Relief Eczema Cream Face and Body Lotion For Eczema and Sensitive Dry Skin Moisturizer with Colloidal Oatmeal to Relieve Irritation
La Roche-Posay$16.115,737 rev
Trending
90-day click momentum
brand AV XeraCalm A.D Balm 200ml (OLD)
Eau Thermale Avène$34.124.8★
Skinfix Pre-Biotic Face + Body Foaming Oil Cleanser - 5 fl oz - Hydrates Calms with Colloidal Oatmeal Triple Lipid Complex & Coconut - Accepted by the National Eczema Association - Cruelty Free
Skinfix$27.004.2★
Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association
Skinfix$42.573.8★
Skinfix Hand Relief Cream - 3 fl oz - Reduces Visible Redness Stinging & Cracking for Dry Sensitive Skin - Accepted by the National Eczema Association - Fragrance Free - Vegan Cruelty Free
Skinfix$23.354.4★
SkinSmart Antimicrobial Eczema Therapy with Hypochlorous Acid Safely Removes Bacteria so Skin Can Heal for Adults Kids and Seniors 8 Ounce Clear Spray
SkinSmart Antimicrobial$17.304.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“No more itchy skin”
“Great quality, exactly as described, and arrived on time”
“Helped with my dry skin”
“comforting on the skin”
“Amazed at how fast this worked for me”
“My skin felt soft, smooth, and soothed,”
“Definitely worth the price”
“Clean scent”
“Great product for sensitive skin”
What buyers complain about
“so incredibly itchy”
“Irritated my skin”
“very drying on the skin”
“Doesnt work”
“No scent”
“Skin issues are so very difficult”
“Not worth the money”
“It does not have any itch relieving properties at all”
“Broken pump”
“I would say the cream starts a bit thick”