silk scrunchies
Worth a lookShows a sweet-spot price point ($24.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.14avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 846K searches
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Great$5.03–$109.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,860.37avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
405
Top-5 brand share
79%
Open market
17%
- SLIP34%
- Kitsch21%
- SEMRUE9%
- DEMAZALO8%
- Ivyu6%
- OLESILK4%
- Open — no brand owns it (12 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SLIP Amazon Exclusive Skinny Scrunchies: Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair | Includes 3 Pure Silk Scrunchies Basics
SLIP$24.954.7★498 rev
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs
Kitsch$9.124.6★52,229 rev
SEMRUE 22 Momme 100% Pure Mulberry Silk Scrunchies (4 PCS) - Small Hair Elastics and Ties for Women Sleep Hair Care No Damage Black
SEMRUE$8.794.7★854 rev
6Pcs Silk Hair Ties 100% Pure Mulberry Silk Scrunchies for Women Girls
DEMAZALO$9.374.7★1,274 rev
Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs
Kitsch$7.214.6★52,229 rev
Newest
by launch date
SLIP Pure Silk Turban - Cornflower with Stripe Lining | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Adjustable Fit Luxurious Comfort
SLIP$109.34281 rev
SLIP Pure Silk Turban - Scarlet | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort
SLIP$102.10281 rev
Feivea Silk Hair Ties 6Pcs 22 Momme Pure 100% Mulberry Silk Scrunchies for Women No Damage Silk Scrunchies for Hair Black
Feivea$9.6370 rev
Yanibest 8 Pcs Satin Hair Ties - Hair Scrunchies for Women & Girls Thin Silk Hair Ties No Damage Ponytail Holders Gentle on Hair
YANIBEST$10.0688 rev
Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$5.9169,911 rev
Trending
90-day click momentumSLIP Pure Silk Turban - Scarlet | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort
SLIP$102.104.1★
SLIP Pure Silk Turban - Cornflower with Stripe Lining | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Adjustable Fit Luxurious Comfort
SLIP$109.344.1★
SLIP Pure Silk Turban - Pink | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort
SLIP$94.334.1★
Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women
YANIBEST$9.564.8★
Yanibest 8 Pcs Satin Hair Ties - Hair Scrunchies for Women & Girls Thin Silk Hair Ties No Damage Ponytail Holders Gentle on Hair
YANIBEST$10.064.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“They are smooth”
“Cute colors”
“Money well spent”
“Nice stretch”
“Perfect for fine hair”
“So comfortable”
“Excellent hair accessory”
“they are holding up well”
“Exactly as shown”
What buyers complain about
“No elasticity”
“Too tight”
“Low quality”
“Pulls my hair out”
“broke very easily”
“To be honest the material wasnt I expected”
“NOT WORTH THE PRICE”
“Not great for hair that isn't thick”
“the band is a little bit thicker”
“Not very soft”