sheer nudenail gel polish
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.41–$36.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,502.01avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 424K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
14
Top-5 brand share
99%
Open market
1%
- Born Pretty78%
- GAOY14%
- beetles Gel Polish5%
- Double Rhythm2%
- Pretty Diva1%
- SHOYUM0%
- Open — no brand owns it (2 brands, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 84 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Born Pretty 9D Cat Magnetic Eye Gel Nail Polish Holographic Rainbow Gel Polish Blue Purple Soak Off U V LED Gel Polish Nail Art Design Manicure Salon DIY Home 15ML
Born Pretty$7.193.9★5,058 rev
Born Pretty Nude Gel Nail Polish Jelly Light Nude Gel Polish Sheer Translucent Skin Stone Natural Long Lasting Soak Off Gel Polish Nail Art DIY 15ML
Born Pretty$7.074.3★1,123 rev
Born Pretty Gel Top Coat 15ml Gloss Base and Top Coat Set No Wipe Super Top Gel Not Chip or Peel and Long Lasting Base Gel Top Gel for Nail Art
Born Pretty$5.894.5★905 rev
Born Pretty Cat Magnetic Gel Nail Polish 9D Chameleon Holorgraphic Cat Magnetic Eye Gel Polish Glitter Gel Polish Set 6PCS
Born Pretty$14.704.0★2,550 rev
GAOY Sheer Nude Gel Nail Polish 16ml Jelly Natural Pink Translucent Color 1301 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
GAOY$7.824.4★12,989 rev
Newest
by launch date
Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat
Born Pretty$10.361,288 rev
Born Pretty Nude Gel Nail Polish Nude Pink Red Skin Tone Natural Colors Gel Polish Kit for Salon Manicure and Nail Art DIY at Home Valentines Day Gift
Born Pretty$10.303,258 rev
Born Pretty Nude Pink Gel Nail Polish Set 6 Colors Skin Tone Pastel Nude Solft Light Pink Rose Red Netural Gel Polish Soak off U v Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
Born Pretty$9.616,187 rev
Born Pretty Pink Cat Magnetic Eye Gel Nail Polish 6 Colors Jelly Nude Light Pink Glass Crystal Glitter Shimmer Magnetic Gel Polish Soak Off U V Gels Valentines Day Manicure Collection
Born Pretty$11.222,550 rev
Born Pretty Spring Summer Cat Magnetic Eye Gel Nail Polish Set 6 Colors Water Light Jelly Pastel Shimmer Glitter Glass Crystal Magnetic Gel Polish Soak Off U V Gels for Salon DIY 7ML
Born Pretty$11.09545 rev
Trending
90-day click momentum
Born Pretty Fruit Colors Cat Magnetic Eye Gel Nail Polish Set 6 Colors Spring Summer Rose Pink Green Grape Purple Crystal Glass Magnetic Shimmer Glitter Gel Polish for Salon Manicure DIY 7ML
Born Pretty$16.074.0★
Born Pretty Nude Pink Gel Nail Polish Set 6 Colors Skin Tone Pastel Nude Solft Light Pink Rose Red Netural Gel Polish Soak off U v Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
Born Pretty$9.614.3★
Born Pretty Nude Gel Nail Polish Nude Pink Red Skin Tone Natural Colors Gel Polish Kit for Salon Manicure and Nail Art DIY at Home Valentines Day Gift
Born Pretty$10.304.4★
BORN PRETTY 15ML Cat Magnetic Eye Gel Nail Polish Rainbow Aurora Holographic Gel Polish Red Orange Blue Blazing Sky Colors Glitter Magnetic Nail Polish Nails Art Manicure Salon DIY
Born Pretty$9.944.0★
Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat
Born Pretty$10.364.4★
Demand
Weekly Amazon search volume, last 21 weeks — -0.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing color”
“The bottle looks good quality”
“Good for price”
“Easy to use”
“Beautiful Finish”
“Its application is amazing”
“Exactly what I ordered”
“so far its holding up great”
“great shine”
“Good size for at home use”
What buyers complain about
“Darker than expected”
“Looks nothing like the photo”
“Super thick”
“DOESNT WORK”
“Bad quality”
“It fell apart”
“Stays sticky”
“Bottles too small”
“It does not dry”
“It's not worth the price”