sheer nail polish
Worth a lookShows low returns (0.8%), but a deep review moat (11,420 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Market size
Okay$122K$122K/yr · 412K searches
Price range
Bad$3.32–$18.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad11,419.96avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
130
Top-5 brand share
67%
Open market
27%
- essie24%
- OPI15%
- GELLEN11%
- Sally Hansen10%
- GAOY8%
- modelones6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
essie Nail Polish Glossy Shine Sheer Pink Sugar Daddy 0.46 Ounce
essie$8.464.5★11,057 rev
OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$10.664.5★42,388 rev
Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Sheer | 536 My Sheer | Light Pink Nail Color
Sally Hansen$7.204.4★19,424 rev
Orly French Manicure Colour | Chip-Resistant Nail Lacquer For Salon-Like Finish | Long-Lasting & Fade Resistant | Quick Dry Formula (Rose-Colored Glasses 18ML)
Orly$6.324.6★3,032 rev
GELLEN Clear Nail Polish Base Coat Pink Tint No Lamp Needed HEMA Free
GELLEN$7.484.3★1,282 rev
Newest
by launch date
Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 383 Air of Calm Lavender Bliss | Light Purple Nail Color
Sally Hansen$8.6019,424 rev
essie Nail Art Studio Glass Nails Translucent Nude Nail Polish Vegan Crystal Ball 0.46 fl oz
essie$12.55191 rev
OpenLive Base Coat Nail Polish Sheer Tinted Nude Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art
OpenLive$5.95188 rev
OpenLive Base Coat Nail Polish Sheer Pale Pink Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art
OpenLive$6.13188 rev
AZUREBEAUTY 18ml Jelly Pink Nail Polish Sheer Light Peach Regular Polish
AZUREBEAUTY$7.764,132 rev
Trending
90-day click momentumSally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 383 Air of Calm Lavender Bliss | Light Purple Nail Color
Sally Hansen$8.604.4★
AZUREBEAUTY 18ml Jelly Pink Nail Polish Sheer Light Peach Regular Polish
AZUREBEAUTY$7.764.1★
modelones Nail Strengthener and Growth Nail Hardener Extra Strong and Growth Nude Nail Polish Nail Repair for Damaged Nails Strengthening Polish Ridge Filler for Nails & Toenails 15ML
modelones$8.204.3★
SUPWEE Sheer Nail Polish Quick DryRegular Air Dry Fast Clear Fingernail Lacquer Help Nail Strengthener Hardener Strong and Growth 0.54 fl.oz
SUPWEE$6.764.3★
OpenLive Base Coat Nail Polish Sheer Pale Pink Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art
OpenLive$6.134.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“stunning colors”
“Great variety”
“So far no more breakage”
“Smooth finish”
“Definitely worth the price”
“Goes on easy”
“smooth application”
“DRY FAST”
“High shine”
“Goes on smooth”
What buyers complain about
“Bad color”
“Doesn't last”
“So expensive”
“This arrived thick”
“Bad quality”
“it takes forever to dry”
“Not at all as pictured”
“Did not work”
“Strong chemical odor”
“Does not cover as described”