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55

saviland acrylic nail kit

Worth a look

Shows a sweet-spot price point ($23.25 avg), but soft demand (-14.2% this quarter) keeps it on the watch list.

Market size 45Growth 18Conversion 42Competition 64Returns 92Price range 79Avg price 95Brand share 43Review moat 25Quality gap 79

Avg price

Incredible$23.25

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$6.05–$112.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$238K

$238K/yr · 306K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,337.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

31

Top-5 brand share

79%

Open market

17%

  • SAVILAND49%
  • VANSISOS16%
  • SWEET TREND6%
  • Morovan4%
  • Kolqkee4%
  • Mia4%
  • Open — no brand owns it (8 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$10K8%$19K12%$29K16%$38K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent quality”

Value For Money14%

“Amazing Value”

Ease Of Use12%

“was easy to work with”

Color5%

“Vibrant colors”

Advertised Vs Actual Product4%

“As advertised”

Durability4%

“it is very durable”

Efficiency4%

“efficient”

Smell4%

“there was no super strong odor”

Gifting Purpose3%

“Gift”

Material Quality3%

“Good quality acrylic though”

What buyers complain about

Smell20%

“toxic smell”

Quality-Overall10%

“most of the items are very cheap quality”

Size-Overall6%

“Small in size”

Ease Of Use5%

“Hard to Open”

Durability5%

“easily came off”

Moist/Dry4%

“Product doesnt dry right”

Functionality-Overall4%

“Did not work”

Value For Money3%

“you could find cheaper options online”

Adhesion/Stickiness3%

“Also doesn't adhere super well”

Color3%

“Need more pink”

Top return reasons

Functionality-Overall19%
Smell11%
Quality-Overall8%
Advertised Vs Actual Product7%
Leak-Proof7%
Defective Material/Parts7%
Material Quality6%
Size-Overall5%
Adhesion/Stickiness4%
Value For Money3%