rose nail polish
Skip itPrices mostly outside the sweet spot ($2.11–$12.19) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad$8.19avg listing price — sweet spot $15–$100
Review moat
Bad20,677.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 191K searches
Price range
Bad$2.11–$12.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
69
Top-5 brand share
90%
Open market
7%
- OPI46%
- OpenLive18%
- Sally Hansen15%
- essie8%
- China Glaze3%
- AZUREBEAUTY3%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Somewhere Over the Rainbow Mountains | Opaque Soft Pink Crme Chip Resistant Nail Polish | Peru Collection
OPI$11.754.5★42,388 rev
OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.804.1★3,684 rev
Sally Hansen Xtreme Wear Nail Polish Streak-Free Shiny Finish Long-Lasting Nail Color Mauve Over 0.12 fl oz
Sally Hansen$3.714.3★54,936 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 433 Hurry Plum | Deep Plum Pink Nail Color
Sally Hansen$5.824.4★14,776 rev
OPI Nail Lacquer Barefoot in Barcelona Nude Nail Polish 0.5 fl oz
OPI$11.424.5★42,388 rev
Newest
by launch date
OpenLive 16.5ml Dark Pink Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$6.151,330 rev
OpenLive 18ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$6.96270 rev
OpenLive 16.5ml Jelly Mauve Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift
OpenLive$5.45503 rev
OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.803,684 rev
AZUREBEAUTY Hazy Rose Nail Polish Hazy Rose Quick Dry Nail Lacquer Natural Strengthening Treatment Kit DIY Salon at Home Women Gifts 0.34 fl oz
AZUREBEAUTY$5.844,132 rev
Trending
90-day click momentum
OPI Nail Lacquer Not So Bora-Bora-ing Pink | Sheer Soft Pink Pearl Chip Resistant Nail Polish | Vegan Fast Drying Streak Free
OPI$11.964.6★
OpenLive 16.5ml Dark Pink Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$6.154.1★
Essie Nail Polish Salon-Quality 8-free Vegan Soft Mauve Pink Ladylike 0.46 Ounces
essie$8.744.6★
OpenLive 18ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$6.964.0★
AZUREBEAUTY Hazy Rose Nail Polish Hazy Rose Quick Dry Nail Lacquer Natural Strengthening Treatment Kit DIY Salon at Home Women Gifts 0.34 fl oz
AZUREBEAUTY$5.844.1★
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +35.4% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous shade”
“Good quality and goes on smooth”
“Durable”
“Great for quick polish”
“reasonable price”
“Looks great and dries well”
“Just what I needed”
“Excellent application”
“Beautiful coverage”
“Easy to hold”
What buyers complain about
“Color inaccurate”
“the brush sucks, too thick”
“Lacking in quality”
“Doesn't last”
“It did not dry smooth”
“Waste of money”
“a rough scent”
“Quite different from picture”
“Hard to remove”
“barely covers”