regular girl
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.91avg listing price — sweet spot $15–$100
Price range
Great$11.69–$65.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,025.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 23K searches
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
3
Top-5 brand share
100%
Open market
0%
- Regular Girl95%
- Family Feeling5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Regular Girl Organic Powder Prebiotic Fiber Supplement and Probiotics for Women Low FODMAP 30 Servings Unflavored
Regular Girl$29.794.6★457 rev
Regular Girl Organic Powder Prebiotic Fiber Supplement and Probiotics for Women Low FODMAP 30 On-The-Go Packets Unflavored 30 Serving Packets
Regular Girl$34.794.5★444 rev
Regular Girl Organic Powder Prebiotic Fiber Supplement and Probiotics for Women Low FODMAP 90 Day Bulk Supply Unflavored 90 Servings
Regular Girl$65.664.6★457 rev
Regular Girl Womens Multivitamin 60 Capsules
Regular Girl$20.024.4★64 rev
Family Feeling Girls Cotton Solid Underwear Assorted Panties (Pack of 6) Pink Size 7 8
Family Feeling$19.034.8★5,203 rev
Newest
by launch dateRegular Girl Organic Powder Prebiotic Fiber Supplement and Probiotics for Women Low FODMAP 90 Day Bulk Supply Unflavored 90 Servings
Regular Girl$65.66457 rev
Family Feeling Girls Cotton Solid Underwear Assorted Panties (Pack of 6) Pink Size 7 8
Family Feeling$19.035,203 rev
Regular Girl Womens Multivitamin 60 Capsules
Regular Girl$20.0264 rev
Regular Girl 7-Day Sample Pack
Regular Girl$11.69108 rev
Regular Girl Organic Powder Prebiotic Fiber Supplement and Probiotics for Women Low FODMAP 30 Servings Unflavored
Regular Girl$29.79457 rev
Trending
90-day click momentumFamily Feeling Girls Cotton Solid Underwear Assorted Panties (Pack of 6) Pink Size 7 8
Family Feeling$19.034.8★
Regular Girl Organic Powder Starter Kit Prebiotic Fiber Supplement and Probiotics for Women 15 Individual Packets & Bottle Unflavored 15 Servings
Regular Girl$21.384.5★
Regular Girl Organic Powder Prebiotic Fiber Supplement and Probiotics for Women Low FODMAP 30 Servings Unflavored
Regular Girl$29.794.6★
Regular Girl 7-Day Sample Pack
Regular Girl$11.694.3★
Regular Girl Womens Multivitamin 60 Capsules
Regular Girl$20.024.4★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -13.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“have just enough nutrients to be effective”
“Finally, a vitamin that doesn't upset my stomach”
“that this is gentle”
“It dissolves easily, has no taste and works well”
“is as described”
“Product works good”
“These are easy to swallow”
“mixes well in just about anything”
“Theres no taste even when mixed in plain water and it mixes quickly and without clumps”
What buyers complain about
“gives me cramps”
“a little high priced”
“I feel like it just made me constantly bloated and gassy”
“Made me regular again after pregnancy ruined my digestion”