red orange nail polish
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Growth
Incredible+202.3%90-day search growth — must beat 0% to launch
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.03–$22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.61avg listing price — sweet spot $15–$100
Market size
Okay$233K$233K/yr · 230K searches
Review moat
Bad19,828avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
42
Top-5 brand share
100%
Open market
0%
- OPI86%
- essie14%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★91,450 rev
OPI Infinite Shine Cajun Shrimp | Opaque Bright Coral Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$11.804.5★10,197 rev
essie Nail Polish Glossy Shine Finish Geranium 0.46 fl. oz.
essie$7.784.6★7,240 rev
OPI GelColor Cajun Shrimp | Opaque Bright Coral Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.984.5★374 rev
OPI RapiDry Haul Sass | Opaque Bright Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.704.3★9,595 rev
Newest
by launch dateOPI GelColor Cajun Shrimp | Opaque Bright Coral Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.98374 rev
OPI RapiDry Haul Sass | Opaque Bright Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.709,595 rev
OPI Infinite Shine Cajun Shrimp | Opaque Bright Coral Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$11.8010,197 rev
essie Salon-Quality Nail Polish 8-Free Vegan Push Play Collection Red Start Signs Only 0.46 oz.
essie$7.03112 rev
essie Nail Polish Glossy Shine Finish Geranium 0.46 fl. oz.
essie$7.787,240 rev
Trending
90-day click momentumOPI GelColor Cajun Shrimp | Opaque Bright Coral Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.984.5★
OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★
essie Salon-Quality Nail Polish 8-Free Vegan Push Play Collection Red Start Signs Only 0.46 oz.
essie$7.034.1★
OPI Infinite Shine Cajun Shrimp | Opaque Bright Coral Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$11.804.5★
essie Nail Polish Glossy Shine Finish Geranium 0.46 fl. oz.
essie$7.784.6★
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +202.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 27.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love this color”
“quality is top tier”
“Its exactly as it looks in the bottle”
“has nice consistency”
“Very pleased with the staying power of the polish”
“Good coverage”
“It almost always lasts until next time they need to be done”
“Dries really fast”
“Perfect summer color and single coat”
“Nice value”
What buyers complain about
“DO NOT BUY THIS COLOR”
“Too thick”
“Watery and thin”
“its too hard to get off”
“it's VERY tacky”
“Very tacky and sticky”
“slightly smaller than average polish bottle”