red orange gel nail polish

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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Growth

Incredible+238.8%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 6% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.59–$22.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.19

avg listing price — sweet spot $15–$100

Review moat

Bad20,159.09

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$47K

$47K/yr · 62K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Open market

OPI68%
DAISY DND10%
beetles Gel Polish8%
Double Rhythm7%
V VENALISA3%
MelodySusie3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI GelColor Cajun Shrimp | Opaque Bright Coral Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$22.984.5★374 rev

OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.384.6★91,450 rev

DND DC Gel Polish Set Free Spirit Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2542 Untamed 0.5 Fl Oz

DAISY DND$16.334.5★986 rev

Beetles Red Gel Polish - 15ml/0.51 FL.OZ Scarlet Red Gel Nail Polish Soak Off UV LED Nails Art Long-Lasting Manicure Salon DIY Home

beetles Gel Polish$6.404.4★53,698 rev

Beetles Red Gel Polish - 15ml/0.51 FL.OZ Bright Orange Red Gel Nail Polish Soak Off UV LED Nails Art Long-Lasting Manicure Salon DIY Home

beetles Gel Polish$6.114.4★53,698 rev

Newest

by launch date

OPI GelColor Cajun Shrimp | Opaque Bright Coral Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$22.98374 rev

9mo ago

OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$22.79374 rev

9mo ago

VENALISA Red Orange Gel Nail Polish 1 Pcs Neon Orange Gel Polish Bright Color High Gloss Soak Off U V Nail Manicure Salon and DIY at Home Gifts for Women

V VENALISA$5.70874 rev

1y ago

Double Rhythm 0.50 OZ Gel Polish Hema Free Same Color Same Bottle Golden Round Translucent Neutral Natural Milky 15 ML Jelly UV Polish Art DIY at Home (Neon Red-H1016)

Double Rhythm$7.24966 rev

1y ago

Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Neon Red-A1422)

Double Rhythm$6.817,147 rev

2y ago

Demand

Weekly Amazon search volume, last 9 weeks — +238.8% search growth over the last 90 days.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color56%

“The color is so pretty”

Quality-Overall7%

“quality is top tier”

Stitch/Finish/Polish5%

“This polish gives a clean”

Texture/Consistency-Overall4%

“Perfect consistency”

Ease Of Application3%

“Easy application”

Soft Feel3%

“Goes on so smooth”

Coverage3%

“gives great coverage”

Brightness/Shine/Glow3%

“Beautiful bright hot red/orange that glows”

Advertised Vs Actual Product3%

“Looks exactly as photo”

Durability2%

“Consistency is pretty good too”

What buyers complain about

Color34%

“Not red at all”

Moist/Dry12%

“Doesnt dry well”

Advertised Vs Actual Product6%

“False advertising”

Thickness6%

“Too thick”

Quality-Overall5%

“Cheap”

Functionality-Overall4%

“Could not get this polish to cure”

Durability4%

“Both chipped very quickly”

Adhesion/Stickiness3%

“Wont stick”

Sensitivity-Overall2%

“I do have sensitive skin”

Smell1%

“smell is weird too”

Top return reasons

Color65%

Advertised Vs Actual Product10%

Value For Money3%

Functionality-Overall3%

Moist/Dry2%

Thickness2%

Brightness/Shine/Glow2%

Adhesion/Stickiness1%

Smell1%

Product Condition1%

red orange gel nail polish

Competition

Product shelf

Top sellers

Newest

Trending

Demand

Reviews

What buyers love

What buyers complain about

Top return reasons