red nail polish
Skip itA deep review moat (34,988 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Market size
Good$488K$488K/yr · 826K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$1.30–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad$8.36avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Review moat
Bad34,988.43avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
52
Top-5 brand share
94%
Open market
2%
- OPI52%
- Sally Hansen26%
- essie7%
- OpenLive5%
- wet n wild5%
- beetles Gel Polish4%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Big Apple Red | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.294.6★91,450 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 361 Augmented Red-ality | Vivid True Red Nail Color
Sally Hansen$5.934.4★14,776 rev
Sally Hansen Xtreme Wear Pucker Up Long Lasting Chip Resistant Opaque Shiny Red Nail Polish
Sally Hansen$3.294.3★54,936 rev
OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★91,450 rev
essie Nail Polish Salon-Quality Rich Cherry Red Nail Polish Vegan Not Red-Y For Bed 0.46 fl oz
essie$8.424.6★7,240 rev
Newest
by launch date
OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.79374 rev
OpenLive 16.5ml Red Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.813,684 rev
OPI RapiDry Haul Sass | Opaque Bright Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.709,595 rev
CANNI Gel Nail Polish Red Colors 1Pcs Red Gel Polish High Gloss Soak Off UV Nail French Nail Manicure Salon DIY
CANNI$6.098,529 rev
OPI Infinite Shine Big Apple Red | Opaque Bright Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$11.8210,197 rev
Trending
90-day click momentumOPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★
CANNI Gel Nail Polish Red Colors 1Pcs Red Gel Polish High Gloss Soak Off UV Nail French Nail Manicure Salon DIY
CANNI$6.094.3★
OPI RapiDry Haul Sass | Opaque Bright Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.704.3★
essie Nail Polish Salon-Quality Rich Cherry Red Nail Polish Vegan Not Red-Y For Bed 0.46 fl oz
essie$8.424.6★
OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.794.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright color”
“Worth the money”
“Excellent Product”
“This polish gives a clean”
“Dries pretty quick too”
“The creamy texture”
“long wear--the best of both worlds”
“Easy application”
“Dries fast, very fun to”
“Good coverage”
What buyers complain about
“This is not the right color”
“Doesnt dry”
“I wish the brush could be thicker as it is very thin”
“Began chipping off within a day”
“Garbage”
“It smells awful as well”
“slightly smaller than average polish bottle”
“Not like on the picture”
“Came used”
“they still havent dried its oily never again will I buy this product”