red jelly gel polish
Skip itSoft demand (-38.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.69–$28.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.14avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad7,402.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 130K searches
Growth
Bad-38.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
9
Top-5 brand share
88%
Open market
7%
- GAOY44%
- Double Rhythm22%
- beetles Gel Polish9%
- Born Pretty8%
- CANNI5%
- GTBINGGO5%
- Open — no brand owns it (2 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Sheer Red Gel Nail Polish 16ml Soak Off Jelly Gel Polish Translucent Color UV Light Cure for Nail Art DIY at Home 1541 Wine Red
GAOY$5.854.6★5,085 rev
BORN PRETTY Jelly Burgundy Gel Nail Polish Blood Wine Red Gel Polish Translucent Valentines Day Nail Gel Soak Off Hema-Free Gel Polish U V Light Cure for Nail Art DIY 15ML
Born Pretty$6.444.4★2,027 rev
Beetles Jelly Gel Nail Polish Set - Jelly Magic Gel Polish 6 Colors Jelly Gel Polish Kit Pink Red Black Blue Green Purple Sheer Translucent Effect Soak Off UV Manicure DIY Gift for Women
beetles Gel Polish$9.644.5★69,897 rev
Double Rhythm 15 ML Dark Burgundy Gel Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Jelly Red-A1371)
Double Rhythm$6.774.4★7,147 rev
Double Rhythm Jelly Glass Cat Eye Gel Polish with Magnet 15ML Holographic Glitter Shimmer Translucent Sheer Color Magnetic Nail Polish Salon DIY at Home (Red-MC1116)
Double Rhythm$7.664.1★3,179 rev
Newest
by launch date
CANNI Jelly Red Gel Nail Polish 1Pcs Red Gel Polish Translucent Color High Gloss Soak Off U V Manicure Salon DIY
CANNI$5.754,482 rev
HEVA Womens Jelly Slide Sandals - Clear Mesh Hollow Slip On Closed Toe Slippers - Lightweight Casual No Slip Flat Sandals(8 US Red)
HEVA$28.7754 rev
Double Rhythm 0.5 Oz Jelly Gel Polish Same Color Same Bottle Sheer Neutral Natural Light Milky Pastel 15ML Translucent Polish Art DIY at Home (Red-A1612)
Double Rhythm$6.793,729 rev
Double Rhythm 6 Pcs 15 ML Gel Polish Set Same Color Same Bottle Soak Off Gel Polish Kit Nail Art Manicure Salon DIY at Home for Women (Jelly Burgundy Red Glitter Silver -T6-56)
Double Rhythm$25.783,064 rev
Beetles Jelly Red Gel Nail Polish - 15ML Red Neutral Sheer Gel Polish Translucent Effect Soak Off UV French Nail Art Manicure Salon Gift for Women
beetles Gel Polish$6.9613,080 rev
Trending
90-day click momentumCANNI Jelly Red Gel Nail Polish 1Pcs Red Gel Polish Translucent Color High Gloss Soak Off U V Manicure Salon DIY
CANNI$5.754.4★
HEVA Womens Jelly Slide Sandals - Clear Mesh Hollow Slip On Closed Toe Slippers - Lightweight Casual No Slip Flat Sandals(8 US Red)
HEVA$28.774.4★
GTBINGGO Red Jelly Mesh Ballet Flats for Women Adult Clear Hollow Jelly Sandals Closed Toe Beach Ballerina Jellies Shoes Comfortable Fishnet Ballerina Flats Shoes
GTBINGGO$22.953.7★
GTBINGGO Red Jelly Mesh Ballet Flats for Women Adult Clear Hollow Jelly Sandals Closed Toe Beach Ballerina Jellies Shoes Comfortable Fishnet Ballerina Flats Shoes
GTBINGGO$24.233.7★
Double Rhythm 0.5 Oz Jelly Gel Polish Same Color Same Bottle Sheer Neutral Natural Light Milky Pastel 15ML Translucent Polish Art DIY at Home (Red-A1612)
Double Rhythm$6.794.3★
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -38.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are amazing”
“It self levels so well”
“It was easy to use”
“Beautiful colors and nice finish”
“Very shine”
“its also a nice size bottle for the price”
“easy application”
“I also like how durable it feels”
“The fit is spot on for me”
“with a very good consistency”
What buyers complain about
“Very dark”
“Not as shown”
“Not as sheer”
“Doesnt dry well”
“Trash”
“Too much trouble”
“But it didnt even last 36 hours - I put this over dip powder,. and yes, I cured it., similar to what I do for other brands of gel and one nail popped off overnight and others started coming off while I was in the shower,”
“They looked weird so I just painted my nails without it”
“Watery”
“not greatest lighting”