red gems
Skip itPrices mostly outside the sweet spot ($5.73–$14.23) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 6% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,079.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.16avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$41K$41K/yr · 98K searches
Price range
Bad$5.73–$14.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
14
Top-5 brand share
91%
Open market
7%
- TINKRSTUFF41%
- Worthofbest24%
- BELLEBOOST15%
- BEADSLAND9%
- qiipii4%
- QINJIEJIE2%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6100Pcs Resin Red Rhinestones for Bedazzling with 2Pcs 10ml B7000 Jewelry Glue 1 Box Flatback Gems Crystals Diamonds for Makeup Crafting Nail Art
TINKRSTUFF$6.264.7★1,614 rev
33000Pcs Red Rhinestones for Bedazzling Multi Sizes 2 3 4 5 6mm Siam Flatback Gems Bedazzler Kit with B7000 Glue Resin Flat Back Diamond Jewel Gemstone Crystal Rhine Stone for Crafting Clothes Shoes
Worthofbest$9.904.8★2,205 rev
32000Pcs Resin Rhinestones with Tweezers for Crafting Red Flatback Gems Bedazzling Crystal with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art
TINKRSTUFF$9.764.7★2,973 rev
31000Pcs Red Rhinestones for Bedazzling Siam Mix Sizes 2 3 4 5 6mm Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Rhine Stone Crystal Jewel Diamond Gemstone for Crafting Clothes Shoes
Worthofbest$9.994.8★2,395 rev
Resin Rhinestones for Crafting with B7000 Jewelry Glue 1 Box Red Flatback Crystals with 3Pcs 10ml Glue for Bedazzling Crafts DIY Nail Art MakeupNon Hotfix Gems for Clothing Shoes
TINKRSTUFF$6.134.7★1,844 rev
Newest
by launch date
36000Pcs Red Rhinestones Gems for Bedazzling Siam Mixed Sizes 2-6MM Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Rhine Stone Diamond Jewel Gemstone for Crafting Clothes
Worthofbest$14.231,212 rev
12000Pcs Red Color Rhinestones for Bedazzling 2/3/4/5/6mm Mix Sizes Jelly Bedazzling Resin Gems Red Gems Bedazzling for Crafting Flatback Resin Rhinestones for DIY Face Makeup Crafts Tumblers
AnoleAir$9.33386 rev
32000Pcs Red Rhinestones for Bedazzling Siam Assorted Sizes 2-6MM Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Gemstone Rhine Stone Diamond Jewel Crystal for Crafting Clothes
Worthofbest$9.841,745 rev
31000Pcs Red Rhinestones for Bedazzling Siam Mix Sizes 2 3 4 5 6mm Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Rhine Stone Crystal Jewel Diamond Gemstone for Crafting Clothes Shoes
Worthofbest$9.992,395 rev
6000Pcs Resin Rhinestones for Bedazzling with 3Pcs B7000 Jewelry Glue 1 Box Red Flatback Rhinestones for Crafting Crafts DIY Crystals Gems for Clothing Shoes Tumblers Nail Art Makeup
BELLEBOOST$5.89694 rev
Trending
90-day click momentum
QINJIEJIE 10PCS Red Jasper Heart Crystals Thick Stones Love Shaped Gemstones Palm Crystal Bulk Polished Thumb Stones Set Wholesale Hand Carved Worry Stone Reiki Energy Balancing Meditation Mini Gift
QINJIEJIE$12.272.9★
36000Pcs Red Rhinestones Gems for Bedazzling Siam Mixed Sizes 2-6MM Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Rhine Stone Diamond Jewel Gemstone for Crafting Clothes
Worthofbest$14.234.7★
Beadsland Flat Back Crystal Rhinestones Round Gems for Nail Art and Craft Glue Fix Siam 2.7-2.9mm SS10/1440pcs
BEADSLAND$6.874.7★
6000PCS 4mm Resin Rhinestones Bulk for Crafting (Red) Flatback Bedazzling Crystals for Crafts DIY Nail Decoration Gems Charms for Tumbler Shoes Clothing Fabric with Pickup Pen and Tweezers
BELLEBOOST$6.424.7★
5000PCS 3mm Resin Rhinestones in Bulk (Red) Bedazzling Flatback Crystals for Crafts DIY Nail Decoration Gems Charms for Tumbler Shoes Clothing Fabric with Pickup Pen and Tweezers
BELLEBOOST$5.734.7★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +27.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the color is pretty accurate”
“They sparkle really nice”
“Affordable too”
“Good quality”
“Great assortment of sizes”
“the glue is strong”
“easy to use”
“Just as described”
“Easy to apply to my cup”
“The stones themselves have good clarity and are durable”
What buyers complain about
“not the deep ruby red color I was looking for”
“poor glue”
“To small”
“Not as pictured”
“I always worry is it will sparkle or be dull this are very sparkly”