red gel nail polish
Worth a lookShows searches that convert (9.2% search→purchase), but a deep review moat (9,741 avg reviews) keeps it on the watch list.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 6% kills the launch gate
Market size
Good$645K$645K/yr · 771K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.72–$25.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.07avg listing price — sweet spot $15–$100
Review moat
Bad9,740.7avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
14
Top-5 brand share
88%
Open market
6%
- beetles Gel Polish46%
- GAOY18%
- CANNI9%
- modelones8%
- Double Rhythm7%
- OPI6%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Red Gel Polish - 15ml/0.51 FL.OZ Scarlet Red Gel Nail Polish Soak Off UV LED Nails Art Long-Lasting Manicure Salon DIY Home
beetles Gel Polish$6.404.4★53,698 rev
Beetles Red Gel Polish Set - 6 Colors Nail Gel Polish Popular Jelly Shimmer Regular Collection Nail Art Design Soak Off UV LED Nail Kit Minicure DIY Home Salon Spring Gift for Women
beetles Gel Polish$9.604.5★69,897 rev
GAOY Ruby Red Gel Nail Polish 16ml Soak Off UV Light Cure Gel Polish for Nail Art DIY Manicure at Home Color 1154
GAOY$6.854.4★12,989 rev
OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.794.5★374 rev
CANNI Gel Nail Polish Red Colors 1Pcs Red Gel Polish High Gloss Soak Off UV Nail French Nail Manicure Salon DIY
CANNI$6.094.3★8,529 rev
Newest
by launch date
Beetles Red Gel Nail Polish 15ml Full Sizes Classic Red Summer Soak Off UV LED Gel Polish Glossy Elegant My Signature for Everyday Wear Parties Nail Art DIY Manicure at Home Gift for Women
beetles Gel Polish$7.032 rev
OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.79374 rev
GAOY Red Gel Nail Polish Set 6 Colors Burgundy Cherry Jelly Glitter UV Light Cure Gel Polish for Nail Art DIY at Home
GAOY$8.101,731 rev
JODSONE 16.5ml Christmas Red Color Soak Off UV LED Gel Nail Polish Winter Nail Art Design Daring Grace Manicure Glossy & Long Lasting for Salon DIY Home Colorful Bottle Gifts for Women
JODSONE$3.72381 rev
Beetles Red Gel Nail Polish 10ml Soak Off UV LED Nail Long Lasting Glossy Bright Red Gel Polish for Salon DIY Manicure for Women
beetles Gel Polish$5.39153 rev
Trending
90-day click momentumBeetles Red Gel Nail Polish 15ml Full Sizes Classic Red Summer Soak Off UV LED Gel Polish Glossy Elegant My Signature for Everyday Wear Parties Nail Art DIY Manicure at Home Gift for Women
beetles Gel Polish$7.035.0★
JODSONE 16.5ml Christmas Red Color Soak Off UV LED Gel Nail Polish Winter Nail Art Design Daring Grace Manicure Glossy & Long Lasting for Salon DIY Home Colorful Bottle Gifts for Women
JODSONE$3.724.5★
GAOY Red Gel Nail Polish Set 6 Colors Burgundy Cherry Jelly Glitter UV Light Cure Gel Polish for Nail Art DIY at Home
GAOY$8.104.5★
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Neon Red-A1422)
Double Rhythm$6.814.4★
GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2023 Burgundy Red
GAOY$6.784.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Amazing quality”
“Overall, the polish has a beautiful finish with that dramatic cat eye effect that catches the light in a lovely way”
“Easy to use”
“Worth the money”
“They shine”
“Easy application”
“I also like how durable it feels”
“Goes on smooth”
“Perfect consistency”
What buyers complain about
“Color darker than expected”
“Doesnt dry well”
“Much thicker than what I normally use”
“Its not good quality”
“it falls apart the same day”
“it had clots in paint”
“Not as pictured”
“Was allergic to other brands”
“This set is so tiny”
“Waste of money”