purple rhinestones
Skip itPrices mostly outside the sweet spot ($5.12–$14.06) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,263.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$101K$101K/yr · 223K searches
Avg price
Okay$9.03avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.12–$14.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
15
Top-5 brand share
78%
Open market
17%
- Worthofbest37%
- Cynailli14%
- BEADSLAND11%
- BELLEBOOST8%
- AnoleAir6%
- qiipii5%
- Open — no brand owns it (7 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33000Pcs Purple Rhinestones for Bedazzling Different Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Resin Flat Back Crystal Diamond Gemstone Jewel Stone for Crafting Clothes
Worthofbest$9.894.8★2,205 rev
18000 Pcs 3D Purple Jelly Rhinestones for Crafting Flatback Resin Jelly Bedazzled Gems for Crafts 3-6 mm Half Round Gems Rhinestones for Nails Art Eyes Makeup DIY Crafts Supplies
Cynailli$11.144.7★120 rev
31000Pcs Purple Rhinestones for Bedazzling Multi Sizes 2-6mm Flatback Gems Bedazzle Set with B7000 Glue Flat Back Resin Diamond Crystal Gemstone Rhine Stone Jewel for Crafting Clothes
Worthofbest$10.014.8★2,395 rev
36000Pcs Purple Rhinestones for Bedazzling Mixed Sizes 2-6MM Flatback Gems Bedazzled Kit with B7000 Glue Flat Back Resin Crystal Diamond Jewel Gemstone Rhine Stone for Clothes Crafts
Worthofbest$14.064.7★1,212 rev
33000Pcs Lavender Rhinestones for Bedazzling Mixed Sizes 2-6mm Bedazzler Kit with Flatback Rhinestones and B7000 Glue Resin Flat Back Crystals Diamonds Gems Jewels for Craftings Clothes
Worthofbest$9.894.8★2,205 rev
Newest
by launch date
26000PCS Purple Resin Flatback Rhinestones for Crafting Resin Rhinestones for Bedazzling Kit 2/3/4/5/6mm Flatback Gems Jewels for DIY Mugs Tumblers Clothing Shoes Nail Art
AnoleAir$13.45115 rev
14000Pcs Mixed Purple Flatback Rhinestones and Pearls for Bedazzling Kit 2-6mm Resin Gems Bedazzling Rhinestone 4-10mm Flatback Pearls Gems Rhinestones for Crafting DIY Face Makeup
Bezztito$11.8184 rev
31000Pcs Purple Rhinestones for Bedazzling Multi Sizes 2-6mm Flatback Gems Bedazzle Set with B7000 Glue Flat Back Resin Diamond Crystal Gemstone Rhine Stone Jewel for Crafting Clothes
Worthofbest$10.012,395 rev
36000Pcs Purple Rhinestones for Bedazzling Mixed Sizes 2-6MM Flatback Gems Bedazzled Kit with B7000 Glue Flat Back Resin Crystal Diamond Jewel Gemstone Rhine Stone for Clothes Crafts
Worthofbest$14.061,212 rev
32000Pcs Purple Rhinestones for Bedazzling Assorted Sizes 2-6mm Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Diamond Crystal Gemstone Rhine Stone Jewel for Crafting Clothes
Worthofbest$9.951,745 rev
Trending
90-day click momentum
Beadsland 1440pcs Flat Back Crystal Rhinestones Round Gems for Nail Art and Craft Glue Fix Pure Purple SS10 2.7-2.9mm
BEADSLAND$7.224.8★
36000Pcs Purple Rhinestones for Bedazzling Mixed Sizes 2-6MM Flatback Gems Bedazzled Kit with B7000 Glue Flat Back Resin Crystal Diamond Jewel Gemstone Rhine Stone for Clothes Crafts
Worthofbest$14.064.7★
32000Pcs Lavender Rhinestones for Bedazzling Assorted Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Resin Flat Back Diamond Gemstone Jewel Stone Crystal for Crafting Crafts
Worthofbest$9.984.7★
26000PCS Purple Resin Flatback Rhinestones for Crafting Resin Rhinestones for Bedazzling Kit 2/3/4/5/6mm Flatback Gems Jewels for DIY Mugs Tumblers Clothing Shoes Nail Art
AnoleAir$13.454.4★
21000Pcs Purple AB Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$9.404.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.2% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The color accuracy on these were amazing”
“Lots of SPARKLE”
“Very nice quality for resin stones”
“They adhere beautifully”
“They do the job”
“I was able to complete my design without any real issues”
“Great value”
“Theres also sizing was perfect”
“Very easy to use”
“This is perfect for my intended use of bedazzling items”
What buyers complain about
“Not as they look in pictures advertised or describe”
“also hard to close”
“The container is rather flimsy”
“I dont know how to grade the sparkle factor”
“but made a mistake is sizing for a project im doing”
“they felt pretty average for what they are”
“Terrible glue included”
“It's yellow and it looks used”
“it wouldn't hold”
“It's yellow and it looks used”