purple gel nail polish
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a deep review moat (13,818 avg reviews) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$4.02–$25.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Market size
Okay$147K$147K/yr · 351K searches
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Review moat
Bad13,818.25avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
18
Top-5 brand share
80%
Open market
15%
- beetles Gel Polish43%
- CANNI14%
- GAOY10%
- Double Rhythm7%
- modelones6%
- MelodySusie5%
- Open — no brand owns it (8 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Purple Gel Polish Set - Violet Letter Collecion Light and Dark Purple Polish Set Summer Colors Lavender Mauve Soak Off LED Nail Gel Manicure Kit for DIY at Home Salon
beetles Gel Polish$9.334.5★69,897 rev
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Purple Lilac-A1388)
Double Rhythm$6.764.4★7,147 rev
Beetles Purple Gel Polish - 15ml Lilac Light Purple Violet Mauve Color Nails Soak Off UV LED Nail Lamp Gel Polish Summer Colors Nail Art Manicure Salon DIY Home Solid Color
beetles Gel Polish$6.634.4★53,698 rev
Beetles Purple Gel Polish Set - Grape Vine 6 Colors Lavender Dark Lilac Glitter Pink Nail Polish Soak Off Uv LED Gel Nail Kit Salon DIY Nail Art Manicure Home Spring Gifts for Women
beetles Gel Polish$9.974.5★20,563 rev
GAOY Purple Gel Nail Polish Set 6 Colors Glitter Spakle Soak Off UV Light Cure Gel Polish Kit for Salon and Nail Art DIY at Home
GAOY$11.534.4★20,926 rev
Newest
by launch date
Beetles Purple Gel Polish Set - Lalic Reverie Collection Purple Blue Summer Colors Gel Trendy Colors Soak Off LED Nail Gel Manicure Kit for DIY at Home Salon
beetles Gel Polish$9.5438 rev
Beetles Purple Gel Polish Set - Floral Reverie Collection Purple Pink Summer Colors Gel Trendy Colors Soak Off LED Nail Gel Manicure Kit for DIY at Home Salon
beetles Gel Polish$9.4031,317 rev
Beetles Mystic Amethyst Purple Cat Eye Gel Nail Polish - 15ML Full Size Purple Cat Eye Glitter Spring Gel Polish Magnetic Translucent Glassy Effect Soak Off UV Nail Art DIY Manicure Gifts
beetles Gel Polish$8.3615,626 rev
Beetles Amethyst Realm Jelly Purple Gel Nail Polish Set - 6 Colors Spring Gel Polish Kit Jelly Purple Sheer Translucent Effect Soak Off UV French Nail Art Salon DIY Manicure Gift for Women
beetles Gel Polish$10.7620,276 rev
Beetles Pro Purple Gel Nail Polish - Under the Wisteria HEMA-Free & TPO-Free 15ml Pale Purple Lavender Lilac Gel Polish Summer Color UV LED Soak Off Gel for Salon & Home Use
beetles Gel Polish$8.2416 rev
Trending
90-day click momentumBeetles Pro Purple Gel Nail Polish - Under the Wisteria HEMA-Free & TPO-Free 15ml Pale Purple Lavender Lilac Gel Polish Summer Color UV LED Soak Off Gel for Salon & Home Use
beetles Gel Polish$8.244.3★
Beetles Purple Gel Polish Set - Lalic Reverie Collection Purple Blue Summer Colors Gel Trendy Colors Soak Off LED Nail Gel Manicure Kit for DIY at Home Salon
beetles Gel Polish$9.545.0★
Beetles Purple Gel Polish Set - Floral Reverie Collection Purple Pink Summer Colors Gel Trendy Colors Soak Off LED Nail Gel Manicure Kit for DIY at Home Salon
beetles Gel Polish$9.404.5★
Double Rhythm 0.5 Oz Gel Nail Polish Neutral Natural Same Color Same Bottle Translucent Light Milky Pastel 15ML Manicure French Design Art DIY at Home (Plum Purple-A1590)
Double Rhythm$6.854.4★
Double Rhythm 0.5 Oz Gel Nail Polish Neutral Natural Same Color Same Bottle Translucent Light Milky Pastel 15ML Manicure French Design Art DIY at Home (Pale Purple-A1541)
Double Rhythm$6.734.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“BEAUTIFUL COLORS”
“It looks like a high-quality kit”
“Good price”
“A perfect finish”
“Very durable”
“Great application”
“Covers well”
“Easy to use”
“smooth to get on”
“As advertised”
What buyers complain about
“Not the correct color”
“Smaller than expected”
“Not as described”
“it's a little chunky”
“Bad Quality”
“Leaked everywhere”
“Allergy”
“Quality of paint was poor”
“Does not last”
“Wouldn't dry”