puracy hand soap refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.11–$23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,934.68avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Market size
Bad$81K$81K/yr · 102K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
569
Top-5 brand share
100%
Open market
0%
- 365 by Whole Foods Market90%
- Clean Revolution5%
- Dial3%
- Molly's Suds1%
- ATTITUDE1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
365 by Whole Foods Market Foaming Hand Soap Fragrance Free 12 Fl Oz
365 by Whole Foods Market$3.294.5★9,039 rev
365 by Whole Foods Market Foaming Hand Soap Lavender 12 Fl Oz
365 by Whole Foods Market$3.204.5★9,039 rev
365 by Whole Foods Market Foaming Hand Soap Satsuma & Eucalyptus 12 Fl Oz
365 by Whole Foods Market$3.154.5★9,039 rev
365 by Whole Foods Market Liquid Hand Soap Fragrance Free 12.5 Fl Oz
365 by Whole Foods Market$3.214.5★691 rev
365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz
365 by Whole Foods Market$3.184.5★46 rev
Newest
by launch date
Clean Revolution Fragrance Free Foaming Hand Soap Refill Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom Unscented 14 oz Pack of 4
Clean Revolution$12.8914,882 rev
ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Unscented 10 Fl Oz
ATTITUDE$8.14822 rev
365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz
365 by Whole Foods Market$3.1846 rev
365 by Whole Foods Market Foaming Hand Soap Citrus Sunshine 12 Fl Oz
365 by Whole Foods Market$3.1637 rev
365 by Whole Foods Market Foaming Hand Soap Bergamot Rain 12 Fl Oz
365 by Whole Foods Market$3.1730 rev
Trending
90-day click momentumClean Revolution Fragrance Free Foaming Hand Soap Refill Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom Unscented 14 oz Pack of 4
Clean Revolution$12.894.3★
365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz
365 by Whole Foods Market$3.184.5★
365 by Whole Foods Market Foaming Hand Soap Bergamot Rain 12 Fl Oz
365 by Whole Foods Market$3.174.2★
365 by Whole Foods Market Foaming Hand Soap Citrus Sunshine 12 Fl Oz
365 by Whole Foods Market$3.164.4★
365 by Whole Foods Market Foaming Hand Soap Peach Sahara 12 Fl Oz
365 by Whole Foods Market$3.134.4★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +5.4% search growth over the last 90 days.Peak months: Feb, Mar, May · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Mild citrus scent youll love”
“Good quality soap”
“Good price”
“Cleans just as well as other soaps do”
“Its completely clean”
“does the job”
“no allergy issues”
“Lathers up nice with a fresh scent”
“Gentle on the skin”
“Sulfate free and gentle, though horrible smell”
What buyers complain about
“Not fragrance free”
“maybe a little drying”
“Poor cleanser”
“Poor dispenser pump”
“itch for several minutes after using them”
“One had a leak in the bottom of the bottle”
“it does a poor job at it”
“Bad for money value”
“it was very watery compared to Mollys Suds”
“It is so wasteful to not be able to reuse the dispenser”