pumpkin soap
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.94–$27.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,898.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$149K$149K/yr · 375K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
225
Top-5 brand share
87%
Open market
10%
- Mrs. MEYER'S60%
- Tree Hut11%
- Dove9%
- El Oso4%
- Bastion3%
- Bath & Body Works2%
- Open — no brand owns it (7 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mrs. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$11.044.6★5,562 rev
MRS. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.894.6★5,562 rev
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$12.724.8★396 rev
Tree Hut Sweet Punkin Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture Fall Limited Edition Scent 11 Fl Oz.
Tree Hut$5.184.5★2,485 rev
Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz
Dove$9.064.6★38 rev
Newest
by launch date
Native Body Wash with Naturally Derived Ingredients Pumpkin Spice Latte Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)
Native$15.221,749 rev
Tree Hut Sweet Punkin Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture Fall Limited Edition Scent 11 Fl Oz.
Tree Hut$5.182,485 rev
Tree Hut Sweet Punkin Body Wash Hydrating & Moisturizing Shower Gel w/Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$7.0415,246 rev
Mrs. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$11.045,562 rev
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$12.72396 rev
Trending
90-day click momentumNative Body Wash with Naturally Derived Ingredients Pumpkin Spice Latte Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)
Native$15.224.6★
Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Spiced Chai Latte 12 oz
Dove$4.324.6★
Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Apple Cider Carmel 12 oz
Dove$4.173.7★
Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz
Dove$9.064.6★
El Oso - Pumpkin soap for shoes. Saddle Soap for Advanced Leather Care 4.40Oz.
El Oso$9.044.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 22.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome smell”
“Cleaning function is great”
“skin remains soft”
“Love the quality”
“Price is reasonable”
“Very moisturizing”
“The soap does clean well”
“Lathers well and easy to rinse off”
“Simple to use”
“exactly as pictured purchased as a gift”
What buyers complain about
“Weird smell”
“Odd small and not very moisturizing”
“Not a good deep cleaner”
“The soap comes out thick”
“Bottles leaked in shipping also”
“It is a little sticky to me though”
“doesnt lather well”
“product is watery”
“DEFECTIVE SPRAY NOZZLE”
“not very nice”