polygel nail kit
Worth a lookShows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.1M$2.1M/yr · 5.2M searches
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$17.10avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.69–$41.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,582.19avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
20
Top-5 brand share
69%
Open market
26%
- GAOY24%
- JEWHITENY18%
- modelones12%
- Makartt8%
- COSCELIA6%
- SAVILAND6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JEWHITENY Poly Extension Gel Nail Kit 14 PCS Poly Gel Kit with Slip Solution and Mini Lamp Nail Art Design Beginner
JEWHITENY$18.904.2★12,184 rev
GAOY Poly Gel 60g Nail Extension Gel Pink Nude Builder Enhancement for Beginner & Professional Nail Art Salon DIY at Home
GAOY$8.034.6★3,212 rev
Modelones Poly Gel Nail Kit 3 Colors Clear White Apricot with Slip Solution Dual Nail Forms Top Base Coat Extension Builder Gel Polygel Toenail Kit DIY Nail Art Salon Use
modelones$12.064.3★2,196 rev
PEACECOLOR 52Pcs Poly Nail Gel Kit with Drill and U V Light 24 Colors Poly Nail Extension Gel with Cat Eye Nail Polish Glossy Matte Top Coat Nail Rhinestones Starter Kit Home Salon DIY Gifts for Women
PEACECOLOR$38.044.1★432 rev
Makartt Hema-Free Poly Nail Gel Natural Pink 50ML Gel Builder for Nail Extension Nail Strengthener Beauty Gift 3D Gels Molder Nail Art Easy DIY at Home Salon
Makartt$9.104.4★16,872 rev
Newest
by launch date
Coscelia Poly Nail Extension Kit with U V Light 4PC 16ML Poly Nail Gel with U V Lamp Clear Pink White Orange Colors Quick Building Nail Art Nail Extension Gel Kit DIY
COSCELIA$10.9982 rev
GlimightyX Polygel Toenail Starter Kit with Everything UV Light Full Set
GlimightyX$20.8555 rev
COSCELIA 50PC Poly Nail Gel Kit Starter Kit with Drill and Lamp 15 Colors 16ML Nail Extension Gel for Beginners All Season Nail Decorations Poly Extension Kit Gifts for Women
COSCELIA$32.7188 rev
COSCELIA 67PC Two-Type Gel Nail Polish Kit with U V Light 25pcs Gel Polish with 15 Colors Poly Extension Gels for Beginners with Everything Glitter Decorations French Manicure Gifts for Women
COSCELIA$33.1682 rev
GlimightyX Polygel Toenail Kit Clear White Pink with Toe Dual Nail Forms
GlimightyX$10.13150 rev
Trending
90-day click momentum
Morovan Poly Gel Nail Kit: All-in-One Beginners Practice Full Set With UV light & Slip Solution For Teens Nail Extension Gel Kit Starter At Home User Friendly & Salon Results for Home Manicures
Morovan$20.943.9★
GlimightyX Polygel Toenail Starter Kit with Everything UV Light Full Set
GlimightyX$20.853.5★
Coscelia Poly Nail Extension Kit with U V Light 4PC 16ML Poly Nail Gel with U V Lamp Clear Pink White Orange Colors Quick Building Nail Art Nail Extension Gel Kit DIY
COSCELIA$10.993.4★
GlimightyX Polygel Toenail Kit Clear White Pink with Toe Dual Nail Forms
GlimightyX$10.133.9★
COSCELIA 50PC Poly Nail Gel Kit Starter Kit with Drill and Lamp 15 Colors 16ML Nail Extension Gel for Beginners All Season Nail Decorations Poly Extension Kit Gifts for Women
COSCELIA$32.714.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I really believe its the best quality UV light Ive had”
“Easy To Use”
“Colors are beautiful”
“Great purchase for the price”
“it is very durable”
“It works great”
“Easy Application”
“Just as pictured”
“came with clear instructions”
“Excellent Adhesion and Long-Lasting Results”
What buyers complain about
“Tubes are tiny”
“Allergic”
“results were not useable”
“The gel dont stick”
“Easily broken”
“Bad quality”
“Hard to Open”
“are not the color it's labeled”
“it got expensive”
“Product came used”