polygel nail colors
Worth a lookShows low returns (1.2%), but soft demand (-19.1% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.13avg listing price — sweet spot $15–$100
Price range
Great$4.03–$47.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,662.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 186K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
60
Top-5 brand share
69%
Open market
22%
- Makartt19%
- Gelish16%
- GAOY15%
- modelones11%
- beetles Gel Polish8%
- JEWHITENY8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 56 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Makartt Hema-Free Poly Nail Gel Natural Pink 50ML Gel Builder for Nail Extension Nail Strengthener Beauty Gift 3D Gels Molder Nail Art Easy DIY at Home Salon
Makartt$9.104.4★16,872 rev
GAOY Poly Gel 60g Nail Extension Gel Clear Builder Enhancement for Beginner & Professional Nail Art Salon DIY at Home
GAOY$7.894.6★3,212 rev
Gelish PolyGel Hybrid Nail Enhancement Builder PolyGel Trial Kit
Gelish$46.014.6★129 rev
Makartt Hema-Free Poly Nail Gel Clear 50ML Gel Builder for Natural-Looking Strengthener 3D Molding Gel for Trendy Nail Art Long-Lasting and Easy to Use for Home Salon
Makartt$8.904.4★16,872 rev
GAOY Poly Gel 60g Nail Extension Gel Pink Nude Builder Enhancement for Beginner & Professional Nail Art Salon DIY at Home
GAOY$8.034.6★3,212 rev
Newest
by launch date
SAVILAND Hema-Free Poly Gel Nail Kit: 6 Colors 28-Day Lasting Poly Gel Fine Shimmer Pink Blue Purple Poly Extension Gel Nail Kit Beginner-Friendly for Nourishing Nail Extension Enhancement Home DIY
SAVILAND$15.853,539 rev
PEACECOLOR 52Pcs Poly Nail Gel Kit with Drill and U V Light 24 Colors Poly Nail Extension Gel with Cat Eye Nail Polish Glossy Matte Top Coat Nail Rhinestones Starter Kit Home Salon DIY Gifts for Women
PEACECOLOR$38.04432 rev
12Colors Poly Gel Quickly Building Nail Extension Gel UV/LED DRY Clear Pink Whtie Poly Nail Gel Extension Enhancement Gels for Beginner & Professional Nail Art Salon DIY (Random 12Colors)
BEVINAS$13.3181 rev
SAVILAND Hema-Free Poly Gel Nail Kit Starter: 4 Colors Natural Clear Poly Nail Gel with U V Lamp Slip Solution Quick Dry Nourish Nails 28 Days Durable DIY Salon Home Use
SAVILAND$13.104,697 rev
GAOY Crystal Poly Gel 60g Nail Extension Enhancement Builder Gel for Beginner & Professional Nail Art Salon DIY at Home Nude 03
GAOY$9.41242 rev
Trending
90-day click momentum12Colors Poly Gel Quickly Building Nail Extension Gel UV/LED DRY Clear Pink Whtie Poly Nail Gel Extension Enhancement Gels for Beginner & Professional Nail Art Salon DIY (Random 12Colors)
BEVINAS$13.313.5★
SAVILAND Hema-Free Poly Gel Nail Kit: 6 Colors 28-Day Lasting Poly Gel Fine Shimmer Pink Blue Purple Poly Extension Gel Nail Kit Beginner-Friendly for Nourishing Nail Extension Enhancement Home DIY
SAVILAND$15.854.3★
Makartt Hema-Free Poly Nail Gel 50ML Builder for Extension Strengthener 3D Diy Resistent Hard Gel Large Capacity Manicure Design Home Salon-Mauve Pink
Makartt$9.394.4★
SUTOKAKA 288Pcs Polygel Nail Form Kit for Manicure Extension
SUTOKAKA$10.104.3★
Beetles Builder Gel 1 oz Nude Pink Hard Gel High Hardness for Sculpting Nail Extension and Building Protection Durable for Salon UV LED Lamp Cured DIY Art Manicure
beetles Gel Polish$9.814.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“If you are looking for a quality product that is affordable”
“Easy to Use”
“Glue well”
“Colors are beautiful”
“Excellent value”
“Extremely durable”
“Easy to apply”
“as advertised”
“Really effective at filing off luminary”
“Super thick”
What buyers complain about
“doesn't adhere well”
“Break easily”
“Does not work well”
“Not easy to use”
“Slightly too big”
“Waste of money”
“Not the best product”
“Allergic reaction”
“Horrible chemical smell”
“when it does its one big blob thick”