polar hair dye shampoo
Launch itA $3.0M/yr market growing +37.9% this quarter with returns at 3.7% — clears our launch bar.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Incredible$3.0M$3.0M/yr · 2.3M searches
Avg price
Incredible$29.46avg listing price — sweet spot $15–$100
Price range
Great$14.39–$34.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.9%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,431.36avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 6% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
10
Top-5 brand share
100%
Open market
0%
- POLAR HAIR CARE60%
- Polar Hair30%
- Famyu5%
- KAISASA3%
- Lunory2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Coverage
POLAR HAIR CARE$33.854.1★2,198 rev
Polar Haircare - Dark Brown Hair Dye Shampoo for Women and Men - Shampoo Hair Dye for Gray Hair Semi-Permanent Hair Color Kit Dark Brown Hair Dye Shampoo Quick Application Skin-Safe 6.76 Fl Oz
POLAR HAIR CARE$34.593.5★2,181 rev
Polar Haircare Medium Brown Shampoo Hair Dye for Women & Men 6.76 Fl Oz
Polar Hair$34.223.0★2,584 rev
Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz
POLAR HAIR CARE$34.643.6★192 rev
Polar Haircare - Dye Shampoo for Gray Hair for Women & Men Light Brown for Gray Hair - Natural Semi Permanent Light Brown Coloring Shampoo - Vegan Coloring for Grays Skin-Safe Gentle Dye 6.76 Fl Oz
Polar Hair$34.223.0★2,584 rev
Newest
by launch date
Famyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown
Famyu$25.2014 rev
Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz
POLAR HAIR CARE$34.64192 rev
Polar Haircare - Purple Hair Dye Shampoo for Gray Hair for Women & Men - Natural Semi Permanent Vegan Hair Color Shampoo - Ammonia-Free Gray Hair Shampoo for Women - 3-in-1 Gray Coverage 6.76 Fl Oz
Polar Hair$34.47549 rev
Black Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17oz
Famyu$22.93179 rev
Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men
Lunory$20.98536 rev
Trending
90-day click momentumFamyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown
Famyu$25.203.4★
Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz
POLAR HAIR CARE$34.643.6★
Black Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17oz
Famyu$22.934.4★
Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men
Lunory$20.984.1★
KAISASA Dark Brown Hair Dye Shampoo 3 in 1 Hair Color Shampoo Covers Gray Hair for Women and Men (16.9 fl.oz Dark Brown)
KAISASA$14.394.4★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +37.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color match”
“Ease of use”
“Great quality for the price point”
“Perfect color match to my natural hair”
“Good Coverage”
“My hair is soft”
“Pleasant smell”
“Easy to apply”
“Good value”
“The shampoo worked good”
What buyers complain about
“Ugly color”
“Bad results”
“Bad hair dye purchase”
“Horrible coverage”
“TOO EXPENSIVE”
“Skin irritation”
“Not as advertised”
“it made my hair feel horrible”
“leaves my hair dry”
“Garbage product”