plum nail polish
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$2.32–$23.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad28,770avg incumbent reviews — the moat a new listing must climb
Market size
Bad$22K$22K/yr · 93K searches
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
91
Top-5 brand share
86%
Open market
11%
- OPI40%
- essie22%
- Sally Hansen15%
- Orly5%
- REVLON3%
- CANNI3%
- Open — no brand owns it (6 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Complimentary Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Muse of Milan Collection
OPI$11.924.6★91,450 rev
Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish
Sally Hansen$2.324.4★28,405 rev
essie Salon-Quality Nail Polish 8-Free Vegan Deep Plum Bahama Mama 0.46 fl oz
essie$8.574.6★13,561 rev
OPI Nail Lacquer In The Cable Car-Pool Lane | Opaque Dark Purple Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free
OPI$12.014.6★91,450 rev
essie Nail Polish Salon-Quality Purple Nail Polish Vegan Fall 2024 Leather Weather 0.46 fl oz
essie$7.584.5★121 rev
Newest
by launch date
OPI GelColor Complimentary Wine | Opaque Dark Burgundy Purple Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.77374 rev
Olive & June Quick Dry Nail Polish | Instant Fast-Drying Smudgeproof | 15-free Vegan Cruelty-Free | Lasts up to 5 Days | Salon-Quality Manicure Pedicure at Home | Mulberry Maroon
Olive & June$8.19348 rev
Beetles Purple Gel Polish Set - 6 Color Purple Burgundy Maroon Mauve Plum Gel Polish Kit Soak Off UV LED Nail Gel for Manicure Nail Art Gifts for Women
beetles Gel Polish$9.7069,897 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color
Sally Hansen$6.0214,776 rev
Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 400 Confident Queen | Dark Purple Nail Color
Sally Hansen$7.0419,424 rev
Trending
90-day click momentum
Major Dijit Dark Plum Quick Dry Nail Polish - Dries in 60 Seconds Non-Toxic Glossy Formula Cruelty-Free Long-Lasting Fingernail Polish for Women 0.5 fl oz
Major Dijit$7.964.4★
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color
Sally Hansen$6.024.4★
GAOY Jelly Purple Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2018 Purple Berry
GAOY$6.564.4★
OPI Nail Lacquer Just Lanai-ing Around | Opaque Dark Purple Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.844.6★
OPI Nail Lacquer A-Rose at DawnBroke by Noon | Opaque Deep Purple Shimmer Chip Resistant Nail Polish | Vegan Fast Drying Streak Free
OPI$11.834.6★
Demand
Weekly Amazon search volume, last 40 weeks — -1.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“rich color”
“Good quality, easy to apply, perfect shine, no streaks, quick-drying, shipped fast, and reasonably priced”
“Beautiful finish”
“Great coverage”
“I really love the durability”
“reasonably priced”
“Applicator is nice”
“it dries nicely in a mini uv lamp”
“I also love how shiny”
“easy to use”
What buyers complain about
“Colors do not match”
“Lasted a week”
“Will not dry”
“Bad quality”
“I wish the brush could be thicker as it is very thin”
“False product description & no returns”
“the brush was not properly adhered to the top”
“TINY”
“Damaged Product”
“I just need more practice for better painting”