pink nail polish
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Market size
Good$283K$283K/yr · 936K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$1.09–$21.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Review moat
Bad14,469.87avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
104
Top-5 brand share
76%
Open market
20%
- Sally Hansen29%
- OPI24%
- essie12%
- beetles Gel Polish6%
- OpenLive5%
- MIZHSE4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sally Hansen Hard as Nails Heart of Stone Long Lasting Chip Resistant Opaque Shiny Pink Nail Polish
Sally Hansen$2.164.4★28,405 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color
Sally Hansen$5.904.4★14,776 rev
essie Nail Polish Glossy Shine Soft Pastel Pink Fiji 0.46 Ounce
essie$7.884.5★11,057 rev
OPI Nail Lacquer I Quit My Day Job | Opaque Bright Pink Crme Chip Resistant Nail Polish | Summer Make the Rules Collection
OPI$11.784.6★30,388 rev
OPI Nail Lacquer Mod About You | Opaque Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.734.6★30,388 rev
Newest
by launch date
Sally Hansen Insta-Dri Electric Feels Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 277 Hot Pink-tensity | Neon Pink Nail Color
Sally Hansen$5.9114,776 rev
OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.52624 rev
L.A. COLORS Color Craze Nail Polish Pink Shimmer 0.44 fl oz
L.A. COLORS$1.09174 rev
MIZHSE Pearlescent Rose Pink Nail Polish Quick Dry Pearl Nail Polish Air Fast Drying 15ml Nail Lacquer Non Gel Oil-based Nail Art Manicure Home DIY
MIZHSE$8.93553 rev
AZUREBEAUTY Pink Nail Polish Light/Pale Pink Quick Dry Natural Regular Finger Nail Polish no Gel High Shine Home Salon DIY Women Gift 0.34 oz
AZUREBEAUTY$6.794,132 rev
Trending
90-day click momentumMIZHSE Pearlescent Rose Pink Nail Polish Quick Dry Pearl Nail Polish Air Fast Drying 15ml Nail Lacquer Non Gel Oil-based Nail Art Manicure Home DIY
MIZHSE$8.934.3★
Sally Hansen Insta-Dri Electric Feels Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 277 Hot Pink-tensity | Neon Pink Nail Color
Sally Hansen$5.914.4★
essie Salon-Quality Nail Polish 8-Free Vegan Hot Pink Mod Square 0.46 fl oz
essie$9.744.5★
Beetles Pink Nail Polish Set - Love in Echo 6 Colors Quick Dry Spring Nail Polish Set 7.5ml/0.25 Fl Oz Salon Long Lasting DIY Pastel Nails Art Spring Nails Gifts for Her
beetles Gel Polish$12.454.3★
essie Nail Polish Glossy Shine Soft Pastel Pink Fiji 0.46 Ounce
essie$7.884.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.0% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing color”
“Excellent product”
“has a satin finish”
“reasonable price”
“Stays on well”
“Dries quickly”
“Easy to apply”
“Good coverage”
“goes on smooth”
“Great shine”
What buyers complain about
“Awful color”
“Not thick”
“Overpriced for quality”
“Still not dry”
“Fell off instantly”
“Not at all as pictured”
“A little too expensive”
“it has a terribly strong chemical smell”
“its not full coverage”
“Sticky/tacky”