pink gel nail polish
Worth a lookShows low returns (1.5%), but soft demand (-12.3% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Market size
Good$527K$527K/yr · 1.1M searches
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.75–$25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.05avg listing price — sweet spot $15–$100
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Review moat
Bad14,599.96avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
16 flat
Sellers
21
Top-5 brand share
78%
Open market
15%
- beetles Gel Polish31%
- Double Rhythm21%
- CANNI10%
- modelones8%
- GAOY8%
- DAISY DND7%
- Open — no brand owns it (10 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Barely Pink Gel Polish 15ML Soak-Off UV Light Pink Gel Nail Polish Requires UV/LED Nail Lamp DIY Salon-Style Manicure for Daily French Tips Wedding & Date Nails
beetles Gel Polish$7.384.4★53,698 rev
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Creamy Pink-A1389)
Double Rhythm$6.844.4★7,147 rev
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Baby Pink-A1334)
Double Rhythm$6.884.4★7,147 rev
CANNI Light Pink Gel Nail Polish 1Pcs Baby Pink Gel Polish Soft Pale Color High Gloss Soak Off U V Nail Manicure Salon DIY
CANNI$6.074.3★8,529 rev
Beetles Pink Gel Nail Polish Set - 6 Colors Bright Hot Light Baby Pink Summer Gel Polish Soak off UV LED Cured Nail Art Design Salon Home DIY Manicure Gifts for Women
beetles Gel Polish$10.194.5★11,678 rev
Newest
by launch date
Beetles Pink Gel Polish Set - Summer Heartbeat 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art
beetles Gel Polish$12.7338 rev
Beetles Pink Gel Nail Polish Set - 6 Colors Bright Hot Light Baby Pink Summer Gel Polish Soak off UV LED Cured Nail Art Design Salon Home DIY Manicure Gifts for Women
beetles Gel Polish$10.1911,678 rev
Makartt Milky Pink Gel Nail Polish: 15ML Hema-Free Jelly Baby Pink Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt$6.802,902 rev
Born Pretty Pink Gel Nail Polish Set 6 Colors Valentines Day Gift Sweet Light Baby Pink Nude Soak Off U v Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
Born Pretty$10.183,258 rev
Beetles Rose Whispers Jelly Pink Gel Nail Polish Set - 6 Colors Gel Polish Kit Jelly Sheer Translucent Effect Soak Off UV Salon DIY Manicure Spring Gift for Women
beetles Gel Polish$10.7538,343 rev
Trending
90-day click momentumBeetles Pink Gel Nail Polish Set - 6 Colors Bright Hot Light Baby Pink Summer Gel Polish Soak off UV LED Cured Nail Art Design Salon Home DIY Manicure Gifts for Women
beetles Gel Polish$10.194.5★
Beetles Pink Gel Polish Set - Summer Heartbeat 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art
beetles Gel Polish$12.735.0★
Double Rhythm 0.5 Oz Gel Nail Polish Neutral Natural Same Color Same Bottle Translucent Light Milky Pastel 15ML Manicure French Design Art DIY at Home (Pale Pink-A1586)
Double Rhythm$6.804.4★
Double Rhythm 0.5 Oz Gel Nail Polish Neutral Natural Same Color Same Bottle Translucent Light Milky Pastel 15ML Manicure French Design Art DIY at Home (Pink-A1337)
Double Rhythm$6.924.4★
beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women
beetles Gel Polish$9.554.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing color”
“Excellent product”
“Easy to use”
“applied easily”
“Natural, easy to apply, and incredible finish even if you are not experienced”
“Good for the price”
“Durable”
“goes on smooth”
“As described”
“Good coverage”
What buyers complain about
“Colors are off”
“Does not last”
“Too thick”
“it didnt dry”
“cheap quality”
“Bottles too small”
“has a very strong unpleasant smell to it”
“Not as described”
“its still sticky”
“Waste of money”