pink builder gel
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.04–$21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Review moat
Bad5,245.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$49K$49K/yr · 125K searches
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
43
Top-5 brand share
93%
Open market
5%
- beetles Gel Polish34%
- modelones27%
- GAOY20%
- IBD9%
- IN.HYPE3%
- Born Pretty2%
- Open — no brand owns it (6 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Builder Gel for Nails 16ml Nail Strengthener in a Bottle Nail Extension Hard Gel Soak Off Long Lasting UV Light Cure 1726 Baby Pink Base Coat Top Coat Needed
GAOY$6.894.3★6,416 rev
Beetles Builder Gel for Nails HEMA-Free 0.51 fl oz 8 in 1 Jelly Pink Color for Sensitive Nails Strengthening & Building Instant Apex UV & LED Lamp Cured DIY Salon at Home for Beginners Women
beetles Gel Polish$9.364.4★4,639 rev
modelones Builder Nail Gel 8-in-One Cover Nude Builder LED Lamp Cured Thickening Apex Building Strengthener Extension Rubber Color Base Gel Polish Glue in a Bottle for Home DIY Salon Girls
modelones$9.694.5★11,842 rev
Beetles Builder Gel 1 oz Nude Pink Hard Gel High Hardness for Sculpting Nail Extension and Building Protection Durable for Salon UV LED Lamp Cured DIY Art Manicure
beetles Gel Polish$9.814.4★2,969 rev
IBD Builder Gel Cover Pink - Hard Gels Nail Extension for Strength & Length Soak Off LED/UV for Natural Overlay & Tip Application 0.5 oz 1 Pack
IBD$9.344.4★5,674 rev
Newest
by launch date
modelones Builder Nail Gel No Top Coat Needed Builder for Nails Cover Nude C-Curve Sculpting Glossy Jelly Finish Nude Pink No-Wipe 9-in-One LED Lamp Cured Color Gel Polish for Quick Diy Salon
modelones$7.044,539 rev
modelones Multiultra Builder Nail Gel No Top Coat Needed Builder for Nails Pink C-Curve Sculpting Glossy Jelly Finish No-Wipe 9-in-One LED Lamp Cured Color Rubber Base Gel Polish for Quick DIY
modelones$8.204,539 rev
modelones Builder Nail Gel Top Coat 15 ML No Wipe Ultra Gloss Milky Pink Gel Polish Apex Building Nails Strengthener Extension Jelly Color Nail Art Long Lasting Soak Off U V Manicure Gift for Women
modelones$7.5738 rev
modelones Builder Nail Gel Top Coat 15 ML No Wipe Ultra Gloss Jelly Pink Gel Polish Apex Building Nails Strengthening Extension Sheer Blush Color Nail Art Long Lasting Soak Off U V Manicure Gift
modelones$7.611,085 rev
CANNI Quick Builder Nail Gel for Nails 9ML Pink Soak-Off Nail Strengthening Gel for Apex Building DIY UV LED Manicure
CANNI$6.93122 rev
Trending
90-day click momentum
Beetles Builder Gel Nail Kit HEMA-FREE&TPO FREE-Muted Bloom 6 Colors Jelly Pink Glitter Building Gel 8 in 1 Strengthening Building Instant Apex & Extension for Beginner DIY Salon UV LED Lamp Need
beetles Gel Polish$18.464.2★
Beetles Builder Gel for Nails 0.5oz Rose Pink Building Gel HEMA & TPO Free 7 in 1 for Strengthening Nails Building Apex & Extension with Nail Art Brush Beginner Friendly DIY UV Nail Salon at Home
beetles Gel Polish$9.944.4★
modelones Builder Nail Gel No Top Coat Needed Builder for Nails Cover Nude C-Curve Sculpting Glossy Jelly Finish Nude Pink No-Wipe 9-in-One LED Lamp Cured Color Gel Polish for Quick Diy Salon
modelones$7.044.4★
modelones Builder Nail Gel 8-in-One Baby Pink Builder Pastel Pink Rubber Base Gel Polish LED Lamp Cured Color Base Hardener Apex Building Strengthener Extension for DIY Salon Girls Home
modelones$9.904.5★
Beetles Hard Gel for Nails 9 in 1 Rose Dusk 1 oz Pink Builder Nail Gel for Nail Extension and Sculpting High Hardness for Salon Professionals UV & LED Lamp Needed
beetles Gel Polish$10.344.4★
Demand
Weekly Amazon search volume, last 19 weeks — -5.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty shade”
“good quality and absolutely goes on smooth”
“easy to spread”
“Easy to apply”
“Great durability”
“Great product for the price”
“Gel have good thickness”
“good consistency”
“As advertised”
“Goes on very well”
What buyers complain about
“although a bit thicker out of the bottle than I was expecting”
“it's still sticky”
“the color is misleading”
“Didnt durable”
“Hard to use”
“Still not dry”
“Bad quality”
“Did not work well”
“Waste of money”
“sticky when I opened it which made it tricky to apply it”