pine soap
Skip itSoft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.15avg listing price — sweet spot $15–$100
Price range
Good$4.77–$36.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$218K$218K/yr · 96K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,196.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
147
Top-5 brand share
91%
Open market
6%
- Mrs. MEYER'S63%
- Duke Cannon Supply Co.11%
- Crate 61 Organics8%
- Dr. Squatch6%
- Mrs. Meyer's4%
- Perdy Good3%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MRS. MEYERS CLEAN DAY Hand Soap Iowa Pine Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$12.104.8★8,239 rev
MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle
Mrs. MEYER'S$10.034.8★2,260 rev
MRS. MEYERS CLEAN DAY Hand Soap Iowa Pine Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.774.8★784 rev
Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap For Face And Body With Premium Essential Oils For Men And Women 3 Pack (Cedarwood Pine)
Crate 61 Organics$11.494.5★20,954 rev
Duke Cannon Supply Co. Big Brick of Soap Bar for Men Holiday Edition - Illegally Cut Pine (Fresh Split Pine Scent) 10 oz. (3 Pack)
Duke Cannon Supply Co.$29.174.7★1,987 rev
Newest
by launch date
Duke Cannon Supply Co. x THERMOS Great Outdoors Big Brick of Soap for Men - 10 oz - Deep Pine + Solitude Scent - Triple-Milled Mens Bar Soap - Deep-Cleansing Bath Bar
Duke Cannon Supply Co.$7.901,606 rev
Mrs. MEYERS Clean Day Liquid Hand Soap 12.5 OZ (2) & Refill 33 OZ Iowa Pine Scent 1 CT (Variety Pack)
Mrs. MEYER'S$25.41525 rev
Mrs. MEYERS CLEAN DAY Liquid Hand Soap Variety Pack Scent 33 OZ Refill + 12.5 OZ 1 CT (Iowa Pine)
Mrs. MEYER'S$27.29525 rev
MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle
Mrs. MEYER'S$10.032,260 rev
Perdy Good Lightfoots Pine Soap for Men (Set of 4 Bars) All Natural Pine Scented Mens Athletic Soap for Body or Hands
Perdy Good$36.7942 rev
Trending
90-day click momentumDuke Cannon Supply Co. x THERMOS Great Outdoors Big Brick of Soap for Men - 10 oz - Deep Pine + Solitude Scent - Triple-Milled Mens Bar Soap - Deep-Cleansing Bath Bar
Duke Cannon Supply Co.$7.904.7★
Packers Pine Tar Soap | The Original Mens Body Soap Made With Natural Pine Tar and Pine Oils | All Natural Mens | Paraben Sulfate and Creosote Free (3 Pack)
Packer's Pine$16.624.1★
Dr. Squatch All Natural Bar Soap for Men with Heavy Grit Pine Tar
Dr. Squatch$7.014.3★
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar (5 oz 3-Pack)
Dr. Squatch$20.614.6★
Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap For Face And Body With Premium Essential Oils For Men And Women 3 Pack (Cedarwood Pine)
Crate 61 Organics$11.494.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great, clean fragrance”
“it cleans really well”
“Good quality soap”
“Great value too”
“easy the get the lather going”
“certainly cleans like it is supposed to”
“Gentle on the skin”
“giving as gifts”
“As described”
“Simple ingredients”
What buyers complain about
“Strong smell”
“2 expensive 4 what it is”
“bottles smaller than I realized”
“Stained tub”
“but doesnt help with my dry hands”
“its no where near as good as something like Dove bodywash”
“Did not feel clean after using”
“it does not last very long”
“cracking/bleeding of my skin”
“Black residue is a bit disconcerting”