pigment powder for nails
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+50.1%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,474.7avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Market size
Okay$125K$125K/yr · 312K searches
Price range
Bad$5.66–$15.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
25
Top-5 brand share
62%
Open market
31%
- Duufin19%
- MelodySusie18%
- COLAYERIST9%
- GJNL9%
- HYWWPFLAY7%
- Fcozpjk7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MelodySusie 40 Colors Nail Powder Pigment Kit - Long Lasting for Easy Gradient Ombre Nail Art Professional DIY Manicure Supplies for Beginners Home Salon Use
MelodySusie$8.893.9★322 rev
COLAYERIST 40 Colors Nail Pigment Powder for Nails Professional Nail Pigment Powder Palette with Neon Shades for Gradient Ombre & Bold Manicure Nail Art Supplies for Home and Salon DIY
COLAYERIST$9.253.8★143 rev
Neon Pigment Powder - 12 Fluorescent Rainbow Colors 3D Nail Art Halloween Makeup
GJNL$7.054.6★610 rev
HYWWPFLAY 6pieces Ombre Nail Brush Wood Nail Pen Ombre Brush for Gel Nails Nail Gradient Brush Nail Design Brushes Nail Painting Kit Nail Art Tools Acrylic Nail Accessories
HYWWPFLAY$5.834.5★338 rev
HAIOLORPRO Pigment Powder for Nails 40 Colors Set Colorful Nail Pigment Powder Palette with Iridescent Shades for Ombre & Bold Manicure Home Salon DIY Nail Art Supplies
HAIOLORPRO$9.234.0★98 rev
Newest
by launch date
MKNZOME 40 Colors Nail Pigment Powder Palette Ombre Color Pigment Powder for Nails Professional Nail Supplies Manicure DIY Accessories for Beginners Home B
MKNZOME$10.3731 rev
40 Colors Nail Pigment Powder for Nails with 1 Brush 10 Sponge Sticks Professional Nail Art Decoration Supplies Palette with Neon Shades for Gradient Ombre & Bold Manicure Nail Powder DIY Gift
Unbednigt$14.8910 rev
EBANKU 40 Colors Nail Pigment Powder Set Professional Nail Powder Pigment Palette with Iridescent Shades for Gradient Ombre & Bold Manicure Nail Art Supplies for DIY Home Salon Use
EBANKU$8.5220 rev
MelodySusie 40 Colors Nail Powder Pigment Kit - Long Lasting for Easy Gradient Ombre Nail Art Professional DIY Manicure Supplies for Beginners Home Salon Use
MelodySusie$8.89322 rev
HAIOLORPRO Pigment Powder for Nails 40 Colors Set Colorful Nail Pigment Powder Palette with Iridescent Shades for Ombre & Bold Manicure Home Salon DIY Nail Art Supplies
HAIOLORPRO$9.2398 rev
Trending
90-day click momentum40 Colors Nail Pigment Powder for Nails with 1 Brush 10 Sponge Sticks Professional Nail Art Decoration Supplies Palette with Neon Shades for Gradient Ombre & Bold Manicure Nail Powder DIY Gift
Unbednigt$14.894.6★
MKNZOME 40 Colors Nail Pigment Powder Palette Ombre Color Pigment Powder for Nails Professional Nail Supplies Manicure DIY Accessories for Beginners Home B
MKNZOME$10.374.2★
Duufin 36 Colors Nail Pigment Powder Colorful Luminous Pearlescent High-Gloss Halo Powder Pigment for Nails Art Body and Crafts
Duufin$9.744.5★
Fcozpjk Neon Nail Pigment Powder Palette 9 Colors Solid Neon Nail Powder Phosphor Fluorescent Nail Glitter Aura Nail Summer Decoration Ombre Gradient Design Rub Dust Manicure Pigmentos para Uas
Fcozpjk$6.774.1★
MelodySusie 40 Colors Nail Powder Pigment Kit - Long Lasting for Easy Gradient Ombre Nail Art Professional DIY Manicure Supplies for Beginners Home Salon Use
MelodySusie$8.893.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“Amazing quality”
“Low price”
“Easy to use”
“It worked way better than I expected”
“easy application”
“high-gloss halo finish powders create the most beautiful nail effects”
“it last a while definitely worth buying stays for hours”
“BRIGHT”
“the sponges are very soft”
What buyers complain about
“the colors are not as bright”
“Smaller container than with the picture shows”
“This arrived a complete mess”
“fell apart instantly”
“Waste of money”
“its not the best either”
“Item had sparkles leaking everywhere”
“they dont stick well”
“Doesnt work”
“Lacked pigment”