perugia italian deruta hand soap
Worth a lookShows low returns (0.7%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$21.71avg listing price — sweet spot $15–$100
Price range
Great$5.51–$74.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,909.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$49K$49K/yr · 59K searches
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
149
Top-5 brand share
89%
Open market
8%
- Nesti Dante51%
- Home & Body Company22%
- Deruta7%
- LA FLORENTINA5%
- AnatoliaDaphne4%
- Hand Soap3%
- Open — no brand owns it (6 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nesti Dante Nesti dante il frutteto Energizing soap - Citron and Bergamot 8.8oz 8.8 Ounce
Nesti Dante$9.834.6★7,022 rev
Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme
Home & Body Company$49.074.7★692 rev
Nesti Dante IL Frutteto Soaps Gift Set 5.3 Ounce (Pack of 6)
Nesti Dante$33.444.8★571 rev
Deruta Perugia Italian Lemon Verbena Hand Soap - Perfect Kitchen Decor Soap - Organic Liquid Hand Soap with Italian Soap Dispenser - Bathroom or Kitchen 22 Fl. Oz
Deruta$19.304.3★183 rev
Nesti Dante Dolce Vivere Florentine Soap Collection 5.3 Ounce (Pack of 6)
Nesti Dante$36.794.7★1,840 rev
Newest
by launch date
Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack
Home & Body Company$34.8523 rev
JarThenaAMCS Capri Lemon Soap Dispenser Blue Tile Yellow Lemon Glass Dispenser with Pump Refillable Liquid Soap Container for Summer Home Kitchen Bathroom Countertop
JarThenaAMCS$16.94189 rev
Villa Flora Hand Soap Set 8 x 21.5oz bottles - Sea Salt Verbena Coconut Citrus Orchid Vanilla and White Jasmine. Home and Body Company
Home & Body Company$49.3489 rev
Cremo Exfoliating Body Bar for Men Italian Bergamot Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz
Cremo$5.511,716 rev
LA FLORENTINA Variety Soap Pack - Melograno Uva Rosa Arancio Finocchio Selvatico Fico Mandorla Olivo Monoi Iris Di Firenze Lavanda Lemon Zenzero 6 Bars 3.7 Oz Each Imported From Italy
LA FLORENTINA$22.0913 rev
Trending
90-day click momentumLA FLORENTINA Variety Soap Pack - Melograno Uva Rosa Arancio Finocchio Selvatico Fico Mandorla Olivo Monoi Iris Di Firenze Lavanda Lemon Zenzero 6 Bars 3.7 Oz Each Imported From Italy
LA FLORENTINA$22.093.9★
Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack
Home & Body Company$34.854.4★
Via Mercato Italian Soap Bar (200 g) No. 1 - Bergamot Patchouli & Rosewood
Via Mercato$7.904.5★
Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4
Home & Body Company$34.494.4★
Nesti Dante Nesti dante il frutteto sweetening soap - peach and melon 8.8oz 8.8 Ounce
Nesti Dante$8.494.5★
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +11.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice variety of fragrances”
“Great quality hand soap”
“This soap lathers beautifully”
“Good product and reasonable prices”
“I also have a nice mosaic soap dispenser”
“smooth”
“Great gifts”
“Easy aesthetic matching both bathroom and kitchen decors”
“Easy top 3 of exfoliating bars”
“Doesnt dry your hands”
What buyers complain about
“This bottle has no smell”
“leaking in the box”
“Overpriced”
“This soap was extremely drying”
“Pump doesnt work”
“Doesnt work”
“Doesnt lather”
“Damaged hand soap dispenser”
“Actually a bit cheap looking”
“Big bar”