peppermint hand soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.82avg listing price — sweet spot $15–$100
Price range
Good$3.16–$33.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$145K$145K/yr · 69K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,357.23avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
630
Top-5 brand share
100%
Open market
0%
- Mrs. MEYER'S89%
- 365 by Whole Foods Market3%
- Tree Hut2%
- ROMIIE ZOI2%
- J.R. Watkins2%
- Adams Handmade Soap2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mrs. MEYERS Clean Day Liquid Hand Soap Peppermint 12.5 oz (Pack of 3)
Mrs. MEYER'S$12.004.9★504 rev
MRS. MEYERS CLEAN DAY Hand Soap Mint Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.254.8★5,837 rev
MRS. MEYERS CLEAN DAY Hand Soap Mint Scent 12.5 Fl Oz Bottle - 3 Pack
Mrs. MEYER'S$12.984.8★5,837 rev
MRS. MEYERS CLEAN DAY Hand Soap Peppermint Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.394.7★1,091 rev
Mrs. MEYERS Clean Day Liquid Hand Soap Peppermint 12.5 oz (Pack of 3)
Mrs. MEYER'S$22.894.5★122 rev
Newest
by launch date
Tree Hut Merry Mint Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scen Cleanse & Lock in Moisture Limited Edition Holiday 11 Fl Oz.
Tree Hut$6.86197 rev
Mrs. MEYERS Clean Day Liquid Hand Soap Peppermint 12.5 oz (Pack of 3)
Mrs. MEYER'S$12.00504 rev
Mrs. MEYERS CLEAN DAY Peppermint Liquid Hand Soap Peppermint 12.5 Fl Oz (Pack of 4)
Mrs. MEYER'S$25.511,323 rev
ROMIIE ZOI Liquid Hand Soap Refills Eucalyptus & Mint Gentle & Moisturizing Formula 750 ML/ 26 FL OZ
ROMIIE ZOI$9.891,811 rev
Adams Handmade Soap Liquid Foaming Soap 1 Gal - Peppermint
Adams Handmade Soap$33.12211 rev
Trending
90-day click momentumMRS. MEYERS CLEAN DAY Hand Soap Mint Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.254.8★
Mrs. Meyers Clean Day Hand Soap Refill Made with Essential Oils Basil 33 Fl Oz
Mrs. MEYER'S$7.884.7★
365 by Whole Foods Market Foaming Hand Soap Mint Garden 12 Fl Oz
365 by Whole Foods Market$3.164.5★
J.R. Watkins Gel Hand Soap 3 Pack of 11 Fl Oz Vanilla Mint
J.R. Watkins$15.214.4★
Mrs. MEYERS CLEAN DAY Peppermint Liquid Hand Soap Peppermint 12.5 Fl Oz (Pack of 4)
Mrs. MEYER'S$25.514.7★
Demand
Weekly Amazon search volume, last 40 weeks — -26.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“light scent”
“Good quality”
“Cleans well”
“easy on dryness”
“Good price”
“Amazing clean”
“The soap lathers nicely and cleans well,”
“Makes hands feel soft”
“I bought some beautiful glass soap dispensers”
“Does what it is supposed to do”
What buyers complain about
“Weird smell”
“Unfortunately, my daughter had an allergic reaction after using it, so we couldnt continue”
“It feels a little watery”
“Slightly drying”
“It seemed expensive”
“not as big as I thought”
“doesnt lather up well”
“overall is not good quality”
“Not the same as usual”
“Whats up- the filler is thinner than what comes in originals”