peel off nail polish
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($26K/yr) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$5.80–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,433avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.43avg listing price — sweet spot $15–$100
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 99K searches
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
61
Top-5 brand share
68%
Open market
27%
- Tophany35%
- beetles Gel Polish15%
- modelones8%
- Townley Girl6%
- TOMICCA5%
- Abitzon5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles 15ml Peel-Off Gel Base Coat for Gel Nail Polish Easy Peel Long-Lasting Gentle Formula for Sensitive Nails UV/LED Cured
beetles Gel Polish$7.994.4★7,097 rev
Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly & Organic Water Based Nail Polish for Women Teens (6 Bottles 5ML)
Tophany$10.043.8★993 rev
Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly and Organic Water Based Nail Polish for Women and Girls (6 Bottles)
Tophany$10.123.8★993 rev
modelones Gel Base Coat Non-UV Peel off Base Coat Quick Dry Peelable for Gel Nal Polish Beginner Friendly Gentle Protection for Thin & Weak Nails 10ml
modelones$7.384.5★5,001 rev
Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly and Organic Water Based Nail Polish for Women Teens(10 Bottles)
Tophany$13.673.5★744 rev
Newest
by launch date
Dmsky Kids Nail Polish Set 18 Colors Peelable Water-Based Quick Dry Nail Polish for Kids Non Toxic Nail Polish Kit for Girls Ages 3+ Diy Nail Art Great Gift for Birthday Makeovers and School Rewards
Dmsky$9.8968 rev
NovaCharm Water Based Nail Polish Pen Set 6 Colors Quick Dry Nail Art Pens Non Toxic Eco Friendly Air Dry Nail Paint No UV Lamp Needed Easy Control Brush Tip for DIY Manicure at Home 5ML Each
NovaCharm$14.5831 rev
NovaCharm Nude Jelly Nail Color Water Based Quick Dry Neutral Beige Polish for Women & Girls Non Toxic Natural Gloss Finish 9 ML
NovaCharm$6.6810 rev
MelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon
MelodySusie$6.7865 rev
OpenLive 12 PCS Nail Polish Set 10 Color With 2PCS Base and Top Coat Quick Drying Fall Nude Brown White Red Color Holiday Gift for Her 5ML
OpenLive$9.14702 rev
Trending
90-day click momentum
Piggy Paint | 100% Non-Toxic Girls Nail Polish | Safe Cruelty-free Vegan & Low Odor for Kids | Tutu Cool
Piggy Paint$9.024.4★
Dmsky Kids Nail Polish Set 18 Colors Peelable Water-Based Quick Dry Nail Polish for Kids Non Toxic Nail Polish Kit for Girls Ages 3+ Diy Nail Art Great Gift for Birthday Makeovers and School Rewards
Dmsky$9.894.2★
NovaCharm Water Based Nail Polish Pen Set 6 Colors Quick Dry Nail Art Pens Non Toxic Eco Friendly Air Dry Nail Paint No UV Lamp Needed Easy Control Brush Tip for DIY Manicure at Home 5ML Each
NovaCharm$14.582.0★
KAHSOSE Water Based Nail Polish Nude Jelly Finish Translucent Nude Pink Nail Polish Non Toxic No UV Light Needed Natural Color for Kids & Adult
KAHSOSE$7.023.5★
MelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon
MelodySusie$6.784.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“Good quality and goes on smooth”
“Easy to remove”
“they are very durable”
“Good Value”
“Does what it says”
“Looks great and dries well”
“Easy to clean up”
“Finish looks really good”
“It's so much better quality than Piggy Paint”
What buyers complain about
“Doesn't last”
“The color are different”
“Came in completely dry”
“Lower quality”
“Doesnt work as shown”
“not user friendly”
“However, somehow this gel is a bit thicker than the other ones”
“Bad smell”
“Does not stick”
“Really expensive”