peel off base coat
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.78–$29.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$401K$401K/yr · 847K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Review moat
Okay2,498.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
13
Top-5 brand share
95%
Open market
0%
- JelloJello55%
- beetles Gel Polish17%
- GAOY11%
- MelodySusie6%
- Makartt6%
- modelones5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JelloJello Peel-Off Base Gel (10ml) + OneKillGelRemover (30ml) Set Peelable Nail Base Easy Removal Self Nail UV/LED Cure
JelloJello$29.844.4★350 rev
Beetles 15ml Peel-Off Gel Base Coat for Gel Nail Polish Easy Peel Long-Lasting Gentle Formula for Sensitive Nails UV/LED Cured
beetles Gel Polish$7.994.4★7,097 rev
GAOY Peel Off Gel Base Coat for Gel Nail Polish 16ml Peelable Clear Foundation for Use with UV LED Nail Lamp
GAOY$6.834.3★1,156 rev
MelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon
MelodySusie$6.784.0★65 rev
Makartt Peel Off Gel Base Coat 15ml Clear Easy Removal Gel Nail Polish Peelable Base for Practice No Soaking or Filing Damage-Free for Weak & Thin Nails UV/LED Lamp Needed Beginner-Friendly
Makartt$8.134.3★1,320 rev
Newest
by launch dateMelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon
MelodySusie$6.7865 rev
Beetles 15ml Peel-Off Gel Base Coat for Gel Nail Polish Easy Peel Long-Lasting Gentle Formula for Sensitive Nails UV/LED Cured
beetles Gel Polish$7.997,097 rev
modelones Gel Base Coat Non-UV Peel off Base Coat Quick Dry Peelable for Gel Nal Polish Beginner Friendly Gentle Protection for Thin & Weak Nails 10ml
modelones$7.385,001 rev
JelloJello Peel-Off Base Gel (10ml) + OneKillGelRemover (30ml) Set Peelable Nail Base Easy Removal Self Nail UV/LED Cure
JelloJello$29.84350 rev
GAOY Peel Off Gel Base Coat for Gel Nail Polish 16ml Peelable Clear Foundation for Use with UV LED Nail Lamp
GAOY$6.831,156 rev
Trending
90-day click momentumJelloJello Peel-Off Base Gel (10ml) + OneKillGelRemover (30ml) Set Peelable Nail Base Easy Removal Self Nail UV/LED Cure
JelloJello$29.844.4★
MelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon
MelodySusie$6.784.0★
GAOY Peel Off Gel Base Coat for Gel Nail Polish 16ml Peelable Clear Foundation for Use with UV LED Nail Lamp
GAOY$6.834.3★
modelones Gel Base Coat Non-UV Peel off Base Coat Quick Dry Peelable for Gel Nal Polish Beginner Friendly Gentle Protection for Thin & Weak Nails 10ml
modelones$7.384.5★
Beetles 15ml Peel-Off Gel Base Coat for Gel Nail Polish Easy Peel Long-Lasting Gentle Formula for Sensitive Nails UV/LED Cured
beetles Gel Polish$7.994.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Product worked great”
“It works really well”
“as advertised”
“Good value for it”
“💜Great to use with Ohora Easy Peel Remover”
“its still holding up”
“The application was very easy and it made the nails feel very clean and brand new”
“Good glue”
“Nice color, even pigment and smooth application”
What buyers complain about
“Doesn't last”
“Doesnt Work as Advertised”
“I cant get glue to stick to this at all”
“it took some effort”
“it's too pricey for what you get”
“Allergic reaction”
“It doesnt dry”
“This product isnt cheap it was a real disappointment”
“Otherwise great, oh and the bottle leaked so I tried to make sure it was nice and tight next time I closed it and the bottle broke the cap just screws around and around”
“I spend about half an hour removing the layers of gel before I paint them again”