pedestrian project cracked heel repair
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Review moat
Great362.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 20K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$11.60–$13.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Open market
0%
- Pedestrian Project100%
Product shelf
All 2 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pedestrian Project Cracked Heel Repair Foot Care Balm Smooths & Fills Cracks & Rough Skin with Healing Shea & Mango Butters Vegan Cruelty Free 1 oz
Pedestrian Project$13.524.5★437 rev
Pedestrian Project Walkers Foot Cream for Calluses and Dry Feet - Hydrates Softens & Smooths with Shea Butter Moringa Seed Oil & Aloe - Vegan Cruelty-Free Foot Care 4 oz
Pedestrian Project$11.604.7★288 rev
Newest
by launch datePedestrian Project Cracked Heel Repair Foot Care Balm Smooths & Fills Cracks & Rough Skin with Healing Shea & Mango Butters Vegan Cruelty Free 1 oz
Pedestrian Project$13.52437 rev
Pedestrian Project Walkers Foot Cream for Calluses and Dry Feet - Hydrates Softens & Smooths with Shea Butter Moringa Seed Oil & Aloe - Vegan Cruelty-Free Foot Care 4 oz
Pedestrian Project$11.60288 rev
Trending
90-day click momentumPedestrian Project Cracked Heel Repair Foot Care Balm Smooths & Fills Cracks & Rough Skin with Healing Shea & Mango Butters Vegan Cruelty Free 1 oz
Pedestrian Project$13.524.5★
Pedestrian Project Walkers Foot Cream for Calluses and Dry Feet - Hydrates Softens & Smooths with Shea Butter Moringa Seed Oil & Aloe - Vegan Cruelty-Free Foot Care 4 oz
Pedestrian Project$11.604.7★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +24.8% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Moisturizing”
“Overall, its a great product that does exactly what it claims, and I would definitely recommend it to anyone dealing with dry or cracked heels”
“My feet are becoming so soft”
“Fragrance is light and clean”
“Very easy to use”
“and it works”
“And its super affordable”
“Just a little bit goes a long way to make your feet feel great”
“I love how this glides on, no mess”
“Thick”
What buyers complain about
“did not moisture”
“not strong”
“It doesnt have a strong scent”
“However the stick does not twist the product up and now the product is a cracked mess I have to dig out and rub on”
“small”
“It is expensive and small”
“I was really hopeful when I saw this product as a targeted ad. It did nothing”
“My only small complaint is that the product doesnt seem to last very long”